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Zensciences brings in Artthi Ponnuswamy as VP of Brand Solutions

Ponnuswamy joins Zensciences after 15 years with Origami Creative Concepts where she was Head, Brand Strategy

Zensciences, a leading brand and digital marketing consultancy based in Bengaluru, has announced the appointment of Artthi Ponnuswamy as the Vice-President of Brand Solutions.

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Ponnuswamy joins Zensciences after 15 years with Origami Creative Concepts where she was Head, Brand Strategy. Prior to that, she has been associated with organisations such as AC Nielsen, McCann Worldwide and DDB Mudra.

With almost two decades of extensive multi-industry experience, Ponnuswamy has strong brand, marketing and communication expertise. At Zensciences, she will be responsible for leading and developing strategic and creative-led brand solutions that drive growth across clients.

“Artthi joins us at a crucial stage in our growth journey. With organisations continuing to navigate through the evolving normal, her expertise will help us drive transformational strategy across our client portfolio, and strengthen our purpose of adding business context to creative outcomes. Looking forward to this next chapter with her onboard,” said Rahul Koul, Co-founder and Partner at Zensciences.

About her role, Ponnuswamy said, “I am extremely happy to join an 'un-agency', which is growing at such a rapid pace. Zensciences is one of the few agencies which has consulting, brand and technology as its three pillars of offerings — all core to the success of any brand. The opportunities here are plenty and I'm looking forward to making a difference to some of the brands that Zensciences is handling and the organisation, at large.”

In the past six months, Zensciences has added multiple new clients to its portfolio, across sectors like analytics, IT services, engineering, R&D and healthcare. Their focus will remain on enterprise customers with a global footprint, while enabling a distributed delivery model. They are aiming to double their revenue pipeline and people supply chain within the next two years.

Zensciences aims to simply bridge the gap between business and creative outcomes. With expertise in strategy, digital, design, storytelling, and technology experiences — they bring the insight, experience, and capabilities needed to realise opportunities and help customers solve business challenges.

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