WebEngage, a leading full-stack marketing automation and customer data platform that helps businesses scale through intelligent engagement and retention, has announced the appointment of Ankur Gattani as VP, Growth and Marketing. Gattani has over 13 years of experience, including as a customer, mentor and advisor to Webengage in his previous roles.
Gattani is an IIT-B and IIM Calcutta graduate, who will take charge of the entire growth marketing function at Webengage to sharpen WebEngage’s positioning as a thought leader in retention marketing and building enduring businesses. Gattani’s stint at Foodpanda Global to drive CRM efforts led to the transformation of one message-per-country regimen to a 1:1 personalised messages on multiple channels across 45 countries, 20+ time zones and languages. The speed of roll-out earned his team accolades and a speaker invite from Salesforce to share the story at Dreamforce — a flagship event by Salesforce.
Gattani has dabbled in ideas in e-commerce, created a consumer FMCG brand and is a big believer in driving stories and analogies to help customers understand the brand proposition better.
“We are ecstatic to have Ankur on board with us at WebEngage. As a customer-first company, our primary focus has always been in investing towards the growth of our customers and building success for them in their journey. Ankur’s expertise in customer success and data-driven marketing efforts along with his valuable insights is crucial for the growth of the brand. We look forward to him playing a key role in WebEngage’s next phase of growth,” said Avlesh Singh, Co-founder and CEO, WebEngage.
“Our company’s vision is to drive and create strategic business value for WebEngage and its customers and enable them to have a successful journey with their users. I am glad to have this opportunity and join the team to accelerate the growth with marquee brands and build user engagement with successful campaigns,” said Ankur Gattani, VP Growth and Marketing, WebEngage.