Vi has launched the next leg of the campaign #SpeedSeBadho that focuses on various stories of how the network plays an important part in one’s life by enabling people to do their tasks in a faster way and get ahead in life.
In a press statement, Vi said that Ookla, the fixed broadband and mobile network testing application, has awarded Vi as the Fastest Mobile Network in India based on Speedtest Intelligence data for Q1-Q2 2021.
The campaign comprises three TVCs that showcase the power of Vi GIGAnet, the fastest mobile network, in resolving some relatable issues we face in our daily lives.
The first TVC focuses on a wedding planner and her intern who has to work on last-minute changes, completing the décor on time. With the help of Vi, India’s fastest mobile network, she is able to do so seamlessly.
The other two TVCs will be launched in the course of the campaign. The campaign is conceptualised by Ogilvy India and will be available across TV, OOh and Digital.
Kiran Antony, CCO, Ogilvy South, said, “This is the third campaign we are doing on ‘SpeedSeBadho’. Earlier 2 campaigns had a very different look and feel where we showed people thriving using the Vi network. So when the brief came for this campaign, the challenge was to make it look different from the other two campaigns. We have used an interesting treatment where there are almost 35 shots in a 30 seconder. It’s like a short film condensed into 30 seconds”.
In the Post-Covid-19 world, businesses and individuals have relied heavily on telecom operators for secure and reliable connectivity. The world has shifted towards digital and network speeds have become one of the most crucial factors.
Avneesh Khosla, Chief Marketing Officer, Vi, said, “Vi has been consistently offering the fastest 4G experience for many quarters and with our continued efforts to provide a superior experience, it is now the fastest mobile network in the country, as verified by Ookla. We believe in helping our customers thrive in the digital era - be it for learning & development, work, entertainment or just about anything. With our latest #SpeedSeBadho campaign, we narrate stories of how Vi GIGAnet - India’s fastest mobile network, helps customers do things faster and get ahead in life by solving challenges and unlocking opportunities. The stories showcase how when and where there is speed, there is a way.”
The 10-week long campaign went live on October 23, 2021, during the start of Super 12 stage matches of ICC Men’s T20 World Cup.
Doug Suttles, CEO of Ookla, said, “Speedtest Awards, presented by Ookla, are reserved for an elite delegation of network operators that have delivered exceptional internet performance and coverage within a market. It is our pleasure to present Vi with the award for Fastest Mobile Network in India. This recognition is testament to their exceptional performance in Q1-Q2 2021 based on Ookla's rigorous analysis of consumer-initiated tests taken with Speedtest."
GIGAnet is built on 5G architecture and is the result of the largest network integration completed in record time and the first-of-its-kind spectrum refarming exercise in the world.