The Advertising Club has announced that it will host "Effie India Awards 2021" online on Friday, October 29 at 7 pm.
In a press release, Ad Club said, “Effie recognises what has worked in the marketplace and how advertising has contributed to building a brand. It is also the only award which is presented to both the agency as well as the client.”
The release further said, “The Effie India awards have also emerged as the third largest Effie in the world, in terms of participation. Owing to the huge attendance at the gala and to maintain the Covid protocols, The Ad Club has decided to host the event online this year and hopefully for the last time.”
This year, The AdClub has surpassed all its previous records to receive 950 entries, the highest ever, with as many as 51 agencies participating. Post conducting three town hall meetings with the stakeholders it was decided to conduct the judging online for the first time and to add four new categories.
As many as 317 marketing professionals, 132 planners, 19 media professionals and 52 specialists have participated in the judging process this year.
Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club, said, "We are delighted to host the Effie Awards again. We are overwhelmed by how the industry has rallied together to enter 950 cases of work in a year that was severely impacted due to sustained lockdown and work from home. The quality of work this year has been exemplary and we are excited to present the best to you on October 29. Watch the show online from the comfort of your home or office"
Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club, said, “A hallmark of Effie Awards India, in its yet another glorious year, is the investment of quality efforts by marketing thought-leaders in ideation, execution and brand-building while driving engagement in tandem with delivering tangible business results. More power to them”
The ‘Presenting Sponsor’ for the year is Colors from Viacom18, ‘Powered By’ Sponsor is MX Player and the ‘Category Sponsor’ is Aditya Birla Capital. The event will be live-streamed on The AdClub website www.theadvertisingclub.net and The AdClub's Facebook and YouTube Social Media sites.