Tata Cliq Luxury's campaign breaks stereotypes, celebrates timeless bonds

Tata CLiQ Luxury, a premier luxury lifestyle platform, has released a campaign film titled ‘Soulmates’, to spur consumers towards thoughtful gifting, this gifting season. This comes on the heels of the Slow Luxury campaign, which Tata CLiQ Luxury unveiled last month.

Conceptualised and executed by Havas Creative Group India, the film is set against the festival period, which upholds the tradition of gifting. The narrative is woven on the premise of celebrating the festival by gifting something thoughtful, and to commemorate the bond between former spouses. This heart-warming film breaks stereotypes and captures the bond and memories of the couple, who were once together, then separated but still care for each other because they’ve been such an integral part of each other’s lives. 

The film celebrates timeless bonds and gifting for such individuals is an astute process. It encourages consumers to celebrate their deepest bonds with gifts that define their journey over time. Thus, the new Tata CLiQ Luxury film casts a spotlight on thoughtful gifting by recognising and celebrating different kinds of relationships. It also reinforces Tata CLiQ Luxury as the go-to destination for #LuxeGifting.  

Mohua Das Gupta, Head, Brand Marketing, Tata CLiQ Luxury, said, “Festive season is indeed a time for celebration. At Tata CLiQ Luxury, we urge consumers to celebrate relationships which hold a special place in their hearts by expressing their gratitude and appreciation towards people who’ve played a significant role in their life through gifts that define their journey over time. Unlike this fast-paced world we live in, great relationships are built with time and so are the gifts worthy of them. Tata CLiQ Luxury provides curated premium and luxury brands across a wide range of categories that are crafted for the unhurried and perfected over time to celebrate special bonds and stories with thoughtful gifting options.”

Bobby Pawar

Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, said, “After the Slow Luxury commercial for Tata CLiQ Luxury, we had to carry forward that insight into the gifting season – and ‘relationships built over time’ was the perfect platform to take this proposition forward. But we did not stop there. We wanted to push the work, and we were blessed to have likeminded clients who wanted to push the conversation too. Rather than me talking about the work, I think the work speaks for itself.”

Tata CLiQ Luxury offers a wide selection of curated gifting options from premium and luxury brands across categories such as accessories, apparel, beauty and grooming, footwear, gourmet, home décor, stationery, watches, and more, that one can shop from this festive season to honour the people who matter the most and the bonds they share.

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