Advertisment

Tata AIG General Insurance assigns creative mandate to Wondrlab

The mandate is to conceptualize and execute a robust brand strategy framework and innovative campaigns for Tata AIG

author-image
BestMediaInfo Bureau
New Update
Tata AIG General Insurance assigns creative mandate to Wondrlab

Tata AIG General Insurance has assigned its integrated creative mandate to Wondrlab. Wondrlab content platform will manage the business out of Mumbai.

Entries open for BuzzInContent Awards 2021 - ENTER NOW to avail Early Bird offer until October 22

The mandate is to conceptualize and execute a robust brand strategy framework and innovative campaigns for Tata AIG.

Speaking about the partnership, Parag Ved, President, Consumer Business, Tata AIG General Insurance, said, “We are confident about the category knowledge and the creative acumen that Wondrlab exhibits in understanding the evolving needs and preferences of our customers. We believe that Wondrlab will help us construct a strong brand strategy to create a distinct value proposition among our potential customers. Through their optimum mix of creativity and extensive understanding of how brands are perceived, we are looking forward to a long-term partnership with them to further strengthen our portfolio in the market.”

publive-image
Rakesh Hinduja

Rakesh Hinduja, Co-Founder and Managing Partner, Content Platform, Wondrlab, said, “The pandemic has made insurance even more important than ever before. This is a crucial time for the insurance category, bringing innumerable opportunities to make the space a positive, welcoming one for consumers. It’s exciting for us to be partnering  with Tata AIG. We hope to effectively connect with consumers across the journey and help create conversation around the brand and strategically achieve category penetration.”

Info@BestMediaInfo.com

Wondrlab Tata AIG General Insurance
Advertisment