Surya Roshni, a brand that deals in lighting, home appliances, fans, steel pipes and PVC pipes in India, has announced the launch of its new logo and identity as part of its ongoing brand refresh. The new logo captures Surya’s vision of transforming into a modern, innovative, progressive and stylish brand.
Surya Roshni is growing in the lighting and consumer durables and steel pipes and strips industries, with a turnover of Rs 5,561 crore in 2020-21.
Keeping customers at the centre of its business, it is now emphasising invigorating its brand by changing the logo and brand identity. It will have a unified brand identity that stretches across all its businesses (Surya Roshni, the corporate brand, Surya, the mother brand, Surya Consumer Lighting, Surya LED Lighting, Surya Smart Lighting, Surya Professional Lighting, Surya Fans, Surya Appliances and Prakash Surya, the brand used by the Steel and PVC businesses), specifically ensuring strong connect and relevance for the consumer businesses of lighting, fans and appliances.
The company has also onboarded Ogilvy and Mather as its creative partners to strengthen its value proposition in building a new brand identity.
Nirupam Sahay, ED and CEO, Lighting and Consumer Durables, Surya Roshni, said, “Surya’s business has grown tremendously and evolved over the years. Now, as we prepare to celebrate our 50th anniversary in 2023, we felt it was time for a change in our logo and brand identity. We wanted to create a logo that is bold and impactful, one that stands for confidence and trust, and is modern but still rooted in our glorious past.”
Shouvik Roy, President and Head of Office, Ogilvy Delhi, said, “We are delighted to partner Surya Roshni in their journey of transformation. The new brand identity is a first significant step in that direction. We are also gearing up for many key initiatives that will help cement Surya Roshni's place as a trusted brand that is confident of taking on the challenges in 2022 and beyond.”
The new brand logo will feature across all channels, including advertising (TV, print, OOH), digital (website, Facebook, Twitter, Instagram, LinkedIn etc.), point of sale material (flyers, banners, shelf strips, stands etc.), packaging, glow sign boards, dealer signboards, flex boards; and internal communication.