Social Panga wins integrated marketing mandate for True Earth

Social Panga, an integrated creative and digital marketing agency, has recently acquired the digital mandate for True Earth’s promotion through digital and social media marketing strategies that shall amplify the brand’s presence among millennial and contemporary mothers/homemakers. Social Panga was selected through a multi-agency pitch.

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The objective of the mandate is to promote True Earth as a leading choice in the Basmati rice market segment, in ways that not only catalyse the brand’s retention value but also promote sales alongside.

True Earth takes pride in its extra-long, fluffy and superior textured Basmati rice that makes it an ideal choice for delectable meals at home. The grains are sourced from the paddy fields at the foothills of Himalayas, and the grains tested to ensure that they undergo a hygienic manufacturing process and retain their aroma in the process. True Earth boasts of three rice-grain selections—one extra-long and two premium ranges.

The agency’s Gurugram office will tend to the requisite by aiding True Earth with relatable and engaging content, along with paving the way for social and digital campaigns that blend well with its target consumers.

Himanshu Arora, Co-Founder, Social Panga, said, “Our collaboration with True Earth shall make way for strategically-devised campaigns that shall not only place the brand on the radar of today’s generation of homemakers but shall also enable them to find answers to their quality food needs. Social Panga strives to make a difference and with True Earth onboard, we are all set to accomplish the same — creatively as well as tactfully.”

Social Panga aims to position True Earth in the social media marketing arena as a premium Basmati rice brand that’s replete with trust, versatility, and contemporary attributes. The agency’s expertise will pave the way for an integrated marketing approach based on nouveau ideas, crisp storytelling, and other attributes that shall fulfill the mentioned aspects.

Madhur Chopra, Vice-President at Olam International, said, “The modern consumer is quite conscious of their food and lifestyle choices, and wants a name that they can bank on at the end of the day. We want people to fall back on our brand as their contemporary Basmati choice. With Social Panga, we intend to kick-start our digital strategy and via inventive strategies that the agency has in store for us, we intend to position True Earth as a landmark Basmati rice brand curated with love and care.”

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