Shortlists out, all eyes now on Effie India Awards 2021 gala tonight

The Advertising Club’s Effie India Awards 2021 has announced 307 shortlists from over 950 entries received. The winners will be revealed today during a virtual gala at 7 pm.

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The full list can be viewed here: https://theadvertisingclub.net/award/effie-india-2021-shortlist/

This year, The AdClub has surpassed all its previous records to receive 950 entries, the highest ever, with as many as 51 agencies participating. Post conducting three town hall meetings with the stakeholders it had conducted the judging online for the first time and to add four new categories.

As many as 317 marketing professionals, 132 planners, 19 media professionals and 52 specialists had participated in the judging process this year.

One of the Grand Effie juries, Madhusudan Gopalan, CEO- P&G India Subcontinent, said, "As a jury member of the Grand Effie 2021, it was amazing to see so many extraordinary nominations which are raising the bar on creativity and making a profound connect with the consumers.”

Priya Nair, Executive Director Beauty and Personal Care at HUL, "I was on jury for the Grand Effie 2021. It was great to see high quality marketing cases."

Shailendra Katyal, MD, Lenovo India P., India Site Leader- Lenovo Group, said, "Was a pleasure to be part for the Grand Effie jury for 2021. Amazed by how marketers continue to raise the bar on marketing strategy and creativity.

Geetika Mehta, MD, Hershey India, said, "I was on the jury for the Grand Efiie 2021. It has been exciting to evaluate such refreshing and engaging campaigns"

Rama Bijapurkar, Independent Management Consultant and Professor of Practice, IIM Ahmedabad, said, "I was on the jury for Grand Effie 20201. The work was very consumer empathetic and sensitive."

The ‘Presenting Sponsor’ for the year is Colors, ‘Powered By’ Sponsor is MX Player and the ‘Category Sponsor’ is Aditya Birla Capital. The event will be live-streamed on The AdClub website www.theadvertisingclub.net and The AdClub's Facebook and YouTube Social Media sites.

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