Smartphone brand realme has announced the appointment of cricketer KL Rahul as its brand ambassador, to endorse its smartphone category. realme’s partnership with the sports star reinstates the brand ideology of being powerful, stylish and youth-oriented. The cricketer will work with realme to help grow the smartphones category under the broad umbrella of product offerings.
The partnership further complements the brand's attitude of setting new benchmarks, inspiring millennials across the country. Rahul’s enigmatic performance in the sport aligns with the brands’ ideology to be powerful and stylish.
Francis Wong, Chief Marketing Officer of India, Europe and Latin America, said, “With the on-boarding of a talented and renowned sports personality KL Rahul, we envision to combine the synergies of both. We are optimistic that the partnership will add unprecedented value to the smartphone category since we will also be able to target the massive fan following Rahul enjoys. We are certain that the partnership of such stature with a seasoned celebrity like him will strengthen the brand proposition of making cutting-edge technology, fun, stylish, quality-driven products available to the audience.”
Rahul said, “I am honoured and excited to partner with the world’s fastest-growing smartphone brand realme. The fact that the brand has established itself as one of the leaders in the global market makes me proud to have associated myself with them. realme boasts unparalleled products that are stylish and powerful. Furthermore, its ethos of ‘Dare to Leap’ is something I strongly resonate with. The smartphones are style-packed with strong performance and I am certain that the smartphone range provides the right choice for the consumers.”
The value of realme products lies in making cutting-edge technology fun, stylish, quality-driven, and within everyone’s reach, ensuring a premium user experience across all price segments.
realme’s ‘Dare to Leap’ approach of constant innovation, product differentiation, and user orientation has helped the young brand set multiple industry benchmarks.