Pizza Hut has unveiled its new brand platform called ‘Dil Khol Ke Delivering’ to let everyone know that Pizza Hut doesn’t just deliver, it delivers ‘Dil Khol ke’. Pizza Hut has been known for its dine-in experience. They have witnessed consistent growth in delivery, which as of now, is contributing to more than 60% of sales. Despite this shift, consumers continue to perceive Pizza Hut as a restaurant chain, which the brand now seeks to change with ‘Dil Khol Ke Delivering’, to make its association with delivery even stronger.
Pizza Hut has roped in actor and comedian Anuradha Menon as its ambassador, to bring the ‘Dil Khol Ke Delivering’ message alive through a cheeky yet confident marketing campaign that positions Pizza Hut as a brand with a new story to tell, in delivery and beyond. c
Merrill Pereyra, Managing Director, Pizza Hut India Subcontinent, said, “We truly believe in taking the ‘Dil Khol Ke Delivering’ promise to every customer touchpoint. In every interaction with the brand, whether it is in-store, through home delivery or even on social media, we want to make sure they feel they have been treated to a truly ‘Dil Khol Ke’ experience. It is also my pleasure to welcome Anuradha on board as our magnetic ambassador, whose spontaneity and tremendous acting abilities make her a delight to watch. As a much-loved brand in India, I’m excited to see how consumers react to not just our upcoming ‘Dil Khol Ke Delivering’ campaign but also this new platform the brand is pivoting to.”