OnePlus, a global mobile technology company, welcomed Bollywood’s celebrity couple Shahid Kapoor and Mira Rajput Kapoor as brand ambassadors for its OnePlus TV product category. The collaboration reiterates the brand’s philosophy of ‘Never Settle’, while highlighting the company’s vision towards building a seamless connected experience.
Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India, said, “We are delighted to partner with Shahid and Mira for our OnePlus TV category in India. Both Mira and Shahid are known for their zeal in life and their passion with a purpose which resonates with OnePlus' Never Settle spirit. They truly embody the smart and youthful spirit of OnePlus as well as our user community. Therefore, we are confident that this exciting association will certainly disrupt the status quo in the India smart TV market and we are positive that our community would be equally thrilled for our new partnership."
Ishita Grover, Head of Marketing Communication and Government Relations, OnePlus India, said, “In 2021, we at OnePlus focused on strengthening our vision to build a premium and accessible connected ecosystem, bringing in our OnePlus TV U1S with a host of smart features. With the launch of our new ad film, we aim to showcase our innovative OnePlus TV U1S, highlighting the exciting hands-free voice control feature using Speak Now on the OnePlus TV U1S.
“The ad film further brings to life the ease and seamless functioning of the smart TV serving as the hub of one's smart home. The campaign also embodies the quirky vibe of the popular couple, Shahid and Mira, offering a refreshing take to the larger creative film. We hope our community and India audience enjoys the ad film along with positive product insights."
Sharing his thoughts on the association, Shahid said, “As passionate enthusiasts of technology and innovation, Mira and I are thrilled to be partnering with OnePlus. The company’s commitment to quality, rich features and premium accessibility is sure to make OnePlus TVs a preferred smart home and lifestyle product for any home.”
Mira said, “Our latest ad campaign for the OnePlus TV U1S plays on a dream that we have all had at some point, where we wished to control everything with just a phrase. It is truly exciting to see how OnePlus has now transformed this dream to reality with the innovation-first approach to technology.”
The 360-degree campaign has been kick-started with an enjoyable ad film for the OnePlus TV U1S, with the concept centred around the hands-free voice control feature using Speak Now on the OnePlus TV U1S. Bringing alive the product feature, the ad film showcases how Shahid goes on a dream-like journey where he imagines a life in which he can control everything with his voice. His dream is cut short when his wife Mira humorously gives him a reality check.
The campaign was conceptualised by BBH India and created in partnership with Chrome Pictures. The ad was directed by Hemant Bhandari and edited by Shahnawaz Mosani with music by Micu.