The sixth edition of the India Chapter of International Advertising Association (IAA) awards were held yesterday in Mumbai October 27, 2021, at the Taj Lands End. Mathrubhumi was the title partner, ABP Network the associate partner and Times Network the supporting partner for the event.
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The IAA felicitated Covid Humanitarian Heroes at the event. CVL Srinivas, Country Manager WPP India; Bhupal Ramnathkar and Raj Nair, CEO Madison BMB were awarded for being industry leaders with a heart. For being the silent hands behind several initiatives for good, showcasing the power of design as well as for the many communication campaigns that sought to make a difference and for the ever-willing attitude to help a good cause.
Ogilvy and MullenLowe Lintas Group won four awards each. A new category of award, "Voice of Change” was introduced this year that challenges the gender stereotype in the industry. MullenLowe Lintas Group was awarded the “Voice of Change” award for Unacademy’s #Teachthemyoung.
They were also awarded for the “Stop WFH Harassment” campaign for: Population First and UNFPA and “Switch to Soching” for Toppr and “Feeling Fans” campaign for Havells.
Tilt Brand Solutions also won awards for Dream11’s #YeApnaGameHai, “India Ka B2B Marketplace” for JdMart, “Don’t Try This At Home” for Livspace and “Tyres For A Country Full Of Turns” for TVS Group.
Ogilvy was awarded for campaigns like Savlon’s #NoHandUnwashed, Hindustan Unilever’s campaign for Ponds cold cream “Soft Skin, Bhoolna Naamumkin”, “Hunar Hai Haath Mein” for Amazon India and “Soch Badlein Baat Badlegi” campaign for Swayam.
Megha Tata, President IAA, said, “A great jury, wonderful winning work, fantastic attendance of the who's who of advertising media and marketing. The IndIAA Awards have truly set a new benchmark in the industry.”
IAA IndIAA Awards Chairman, Abhishek Karnani, said, “Any award is only as good as the people who endorse it. I view the presence of such a high powered audience here today, and the presence of repeat sponsors, as a great endorsement for the IndIAA awards. Keeping in mind the phase we are hopefully emerging from, we have sculpted our awards event around a theme that acknowledges and inspires the need to show that it is good in everything around us. It just needs to be tapped into by us”
Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India, said, “It’s been a privilege and honour to be the Jury Chair for three years in a row. These awards are the most prestigious in advertising and communications. This year, the IndIAA Awards received 200 plus nominations across all 31 categories. I want to congratulate every award winner for their outstanding work, you need to be truly proud of your yourselves, your agency, partners, teams, customers, consumers stakeholders and of everyone who has been involved in the success of the campaign”
Full list of the IndIAA Awards 2021 Winners
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Sr No
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Category
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1
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AUTO FOUR WHEELERS
Maruti Suzuki- #CalculateKiyaKya
Client: Maruti Suzuki India Ltd
Creative Agency: Dentsu
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2
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AUTO OTHERS - (Joint Winners in this category)
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(i)
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Shell -#MoveWithShell | Truck Driver
Client: Shell
Creative Agency: Wunderman Thompson
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(ii)
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TVS Eurogrip - Tyres For A Country Full Of Turns
Client: TVS Eurogrip
Creative Agency: Tilt Brand Solutions
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3
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BANKING AND FINANCE
RBL Bank - #RahoCyberSafe
Client: RBL Bank Ltd
Creative Agency: Hoppipola Picture Company
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4
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CONSUMER DURABLES & UTILITIES
Havells - Feeling Fans
Client: Havells
Creative Agency: MullenLowe Lintas Group
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5
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CONSUMER ELECTRONICS
HP India - Upgrade to HP
Client: HP India
Creative Agency: Autumn Grey
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6
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CORPORATE
Mahindra Group- #WomenWhoRise
Client: Mahindra Group
Creative Agency: 22feet Tribal Worldwide
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7
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EDUCATION (Joint Winners in this category)
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(i)
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Toppr - Switch To Soching
Client: Toppr
Creative Agency: MullenLowe Lintas Group
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(ii)
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Byju’s - When Parents Become Partners
Client: Byju’s
Creative Agency: Spring Marketing Capital.
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8
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ENTERTAINMENT MEDIA
ABP Studios - Stories Beyond Black Or White
Client: ABP Studios
Creative Agency: 82.5 Communications.
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9
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FASHION & ACCESSORIES
Bhima Jewellery - Pure As Love
Client: Bhima Jewellery
Creative Agency: Animal
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10
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FOOD & BEVERAGES - (Joint Winners in this category)
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(i)
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Horlicks - Tum Kab Itne Bade Ho Gaye
Client: Hindustan Unilever Ltd
Creative Agency: FCB Group India
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(ii)
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Parle G - Asli Genius | Auron Ki Khushi
Client: Parle Products Ltd
Creative Agency: Thought Blurb
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11
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GOVERNMENT & NGOs - (Joint Winners in this category)
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(i)
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Population First (Laadli)- Stop WFH Harassment
Client: Population First & UNFPA
Creative Agency: MullenLowe Lintas Group
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(ii)
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Swayam - Soch Badlein Baat Badlegi
Client: Swayam
Creative Agency: Ogilvy
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12
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HOME CARE
Surf Excel – Jo Dilon Ko Paas Laayein, Woh #RangAchheHain
Client: Hindustan Unilever Ltd
Creative Agency: Carlos Pereira
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13
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HOME DÉCOR & INFRA
Livspace – Don’t Try This At Home
Client: Livspace
Agency: Tilt Brand Solutions
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14
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INSURANCE
HDFC Life – #WhenIGrowUp
Client : HDFC Life
Agency : Wieden & Kennedy
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15
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NEWS MEDIA
DailyHunt - In Your Language | Right Recos
Client: DailyHunt
Agency: What's Your Problem
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16
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ONLINE CLASSIFIEDS, MATRIMONY & DATING - (Joint Winners in this category)
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(i)
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Bumble - Make The First Move
Client: Bumble
Creative Agency: The Script Room
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(ii)
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JdMart - India Ka B2B Marketplace
Client: JDMart
Creative Agency: Tilt Brand Solutions
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17
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ONLINE COMMERCE, TICKETING & SERVICES Amazon Karigar - Hunar Hai Haath Mein
Client: Amazon India
Agency: Ogilvy
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18
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ONLINE ENTERTAINMENT
Dream11 - #YeApnaGameHai
Client: Dream 11
Agency: Tilt Brand Solutions
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19
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ONLINE PAYMENTS AND FINANCE
PhonePe - #KarteJaBadhteJa | Inspector Desai
Client : PhonePe
Agency: Leo Burnett India
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20
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PERSONAL CARE
Ponds Cold Cream - Soft Skin, Bhoolna Naamumkin
Client: Hindustan Unilever Ltd
Agency: Ogilvy
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21
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PHARMA, HYGIENE AND WELLNESS - (Joint Winners in this category)
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(i)
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Friends Adult Dry Pants - #AazadiMubarak
Client: Nobel Hygiene Pvt Ltd
Agency: The Womb
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(ii)
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Savlon -#NoHandUnwashed
Client: ITC Ltd
Agency: Ogilvy
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22
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QSR AND FOOD ORDERING APPS
Swiggy - Try Something New
Client: Swiggy
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23
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TELECOM AND TECHNOLOGY
Facebook - More Together
Client: Facebook India
Agency: Dentsu
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24
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TOURISM & HOSPITALITY
OYO - Long Term Relationships
Client: OYO Hotels & Homes
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25
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VOICE OF CHANGE
Unacademy - #TeachThemYoung | Know When She Needs You
Client: Unacademy
Agency: MullenLowe Lintas Group
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