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Ogilvy, MullenLowe Lintas and Tilt Brand Solutions win big at IndIAA Awards

IndIAA Awards were held on October 27 in Mumbai. Sonu Sood and Bhumi Pednekar were Guests of Honour

(L-R) - Avinash Pandey, IAA Mancom Member and Chief Executive officer, ABP Network, Bhumi Pednekar, Megha Tata, President- IAA India Chapter & Abhishek Karnani, Chairperson, IndIAA Awards

The sixth edition of the India Chapter of International Advertising Association (IAA) awards were held yesterday in Mumbai October 27, 2021, at the Taj Lands End. Mathrubhumi was the title partner, ABP Network the associate partner and Times Network the supporting partner for the event.

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The IAA felicitated Covid Humanitarian Heroes at the event.  CVL Srinivas, Country Manager WPP India; Bhupal Ramnathkar and Raj Nair, CEO Madison BMB were awarded for being industry leaders with a heart. For being the silent hands behind several initiatives for good, showcasing the power of design as well as for the many communication campaigns that sought to make a difference and for the ever-willing attitude to help a good cause. 

Ogilvy and MullenLowe Lintas Group won four awards each. A new category of award, "Voice of Change” was introduced this year that challenges the gender stereotype in the industry. MullenLowe Lintas Group was awarded the “Voice of Change” award for Unacademy’s #Teachthemyoung.

They were also awarded for the “Stop WFH Harassment” campaign for: Population First and UNFPA and “Switch to Soching” for Toppr and “Feeling Fans” campaign for Havells.

Tilt Brand Solutions also won awards for Dream11’s #YeApnaGameHai, “India Ka B2B Marketplace” for JdMart, “Don’t Try This At Home” for Livspace and “Tyres For A Country Full Of Turns” for TVS Group.

Ogilvy was awarded for campaigns like Savlon’s #NoHandUnwashed, Hindustan Unilever’s campaign for Ponds cold cream “Soft Skin, Bhoolna Naamumkin”, “Hunar Hai Haath Mein” for Amazon India and “Soch Badlein Baat Badlegi” campaign for Swayam.

Megha Tata, President IAA, said,  “A great jury, wonderful winning work, fantastic attendance of the who's who of advertising media and marketing. The IndIAA Awards have truly set a new benchmark in the industry.”

IAA IndIAA Awards Chairman, Abhishek Karnani, said, “Any award is only as good as the people who endorse it. I view the presence of such a high powered audience here today, and the presence of repeat sponsors, as a great endorsement for the IndIAA awards. Keeping in mind the phase we are hopefully emerging from, we have sculpted our awards event around a theme that acknowledges and inspires the need to show that it is good in everything around us. It just needs to be tapped into by us”

Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India, said, “It’s been a privilege and honour to be the Jury Chair for three years in a row. These awards are the most prestigious in advertising and communications. This year, the IndIAA Awards received 200 plus nominations across all 31 categories. I want to congratulate every award winner for their outstanding work, you need to be truly proud of your yourselves, your agency, partners, teams, customers, consumers stakeholders and of everyone who has been involved in the success of the campaign”

Full list of the IndIAA Awards 2021 Winners

Sr No

Category

1

AUTO FOUR WHEELERS

Maruti Suzuki- #CalculateKiyaKya

 

Client: Maruti Suzuki India Ltd

Creative Agency: Dentsu

 

2

AUTO OTHERS - (Joint Winners in this category)

 

(i)

Shell -#MoveWithShell | Truck Driver

 

Client: Shell

Creative Agency: Wunderman Thompson

 

(ii)

 

 

 

 

 

TVS Eurogrip - Tyres For A Country Full Of Turns

 

Client: TVS Eurogrip

Creative Agency: Tilt Brand Solutions

3

 

 

 

BANKING AND FINANCE

RBL Bank - #RahoCyberSafe

 

Client: RBL Bank Ltd

Creative Agency: Hoppipola Picture Company

 

4

CONSUMER DURABLES & UTILITIES

Havells - Feeling Fans

 

Client: Havells

Creative Agency: MullenLowe Lintas Group

 

5

CONSUMER ELECTRONICS

HP India - Upgrade to HP

 

Client: HP India

Creative Agency: Autumn Grey

 

6

 

 

 

 

 

CORPORATE

Mahindra Group- #WomenWhoRise

 

Client: Mahindra Group

Creative Agency: 22feet Tribal Worldwide

7

EDUCATION (Joint Winners in this category)      

(i)

Toppr - Switch To Soching

 

Client: Toppr

Creative Agency: MullenLowe Lintas Group

 

(ii)

Byju’s - When Parents Become Partners

 

Client: Byju’s

Creative Agency: Spring Marketing Capital.

 

8

ENTERTAINMENT MEDIA

ABP Studios - Stories Beyond Black Or White

 

Client: ABP Studios

Creative Agency: 82.5 Communications.

 

9

FASHION & ACCESSORIES

Bhima Jewellery - Pure As Love

 

Client: Bhima Jewellery

Creative Agency: Animal

 

10

FOOD & BEVERAGES - (Joint Winners in this category)

 

(i)

Horlicks - Tum Kab Itne Bade Ho Gaye

 

Client: Hindustan Unilever Ltd

Creative Agency: FCB Group India 

 

(ii)

Parle G - Asli Genius | Auron Ki Khushi

 

Client: Parle Products Ltd

Creative Agency: Thought Blurb

 

11

GOVERNMENT & NGOs - (Joint Winners in this category)

 

(i)

Population First (Laadli)- Stop WFH Harassment

 

Client: Population First & UNFPA

Creative Agency: MullenLowe Lintas Group

 

(ii)

Swayam - Soch Badlein Baat Badlegi

 

Client: Swayam

Creative Agency: Ogilvy

12

HOME CARE

Surf Excel – Jo Dilon Ko Paas Laayein, Woh #RangAchheHain

 

Client: Hindustan Unilever Ltd

Creative Agency: Carlos Pereira

 

13

HOME DÉCOR & INFRA

Livspace – Don’t Try This At Home

 

Client: Livspace

Agency: Tilt Brand Solutions

 

14

INSURANCE

HDFC Life – #WhenIGrowUp

 

Client : HDFC Life

Agency : Wieden & Kennedy

 

15

NEWS MEDIA

DailyHunt - In Your Language | Right Recos

 

Client: DailyHunt

Agency: What's Your Problem

 

16

ONLINE CLASSIFIEDS,  MATRIMONY & DATING - (Joint Winners in this category)

 

(i)

 

 

Bumble - Make The First Move

 

Client: Bumble

Creative Agency: The Script Room

 

(ii)

JdMart - India Ka B2B Marketplace

 

Client: JDMart

Creative Agency: Tilt Brand Solutions

 

 

 

17

ONLINE COMMERCE, TICKETING & SERVICES  Amazon Karigar - Hunar Hai Haath Mein

 

Client: Amazon India

Agency: Ogilvy

 

18

ONLINE ENTERTAINMENT

Dream11 - #YeApnaGameHai

 

Client: Dream 11

Agency: Tilt Brand Solutions

 

19

ONLINE PAYMENTS AND FINANCE

PhonePe - #KarteJaBadhteJa | Inspector Desai

 

Client : PhonePe

Agency: Leo Burnett India

 

20

PERSONAL CARE

Ponds Cold Cream - Soft Skin, Bhoolna Naamumkin

 

Client: Hindustan Unilever Ltd

Agency: Ogilvy

 

21

PHARMA, HYGIENE AND WELLNESS - (Joint Winners in this category)

 

 

(i)

 

 

Friends Adult Dry Pants - #AazadiMubarak

 

Client: Nobel Hygiene Pvt Ltd

Agency: The Womb

 

(ii)

Savlon -#NoHandUnwashed

 

Client: ITC Ltd

Agency: Ogilvy

 

 

22

QSR AND FOOD ORDERING APPS

Swiggy - Try Something New

 

Client: Swiggy

 

23

TELECOM AND TECHNOLOGY

Facebook - More Together

 

Client: Facebook India

Agency: Dentsu

 

 

 

24

  TOURISM & HOSPITALITY

OYO - Long Term Relationships

 

Client: OYO Hotels & Homes

 

25

VOICE OF CHANGE

Unacademy - #TeachThemYoung | Know When She Needs You

 

Client: Unacademy

Agency: MullenLowe Lintas Group

 

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