The Advertising Club hosted the latest edition of the coveted “Effie Awards India 2021” presented by Colors, Powered By MX Player and Aditya Birla Capital was a Category Sponsor. Announced in a virtual ceremony, the awards celebrated the best work by agencies and clients that set new benchmarks in effectiveness in marketing and advertising communication. This year, The Ad Club received a record 950 entries and saw participation from 51 agencies. Hindustan Unilever Limited was judged the Effie Client of the Year, while McCann Worldgroup India was named Effie India Agency of the Year. The coveted Grand Effie was won by The Ogilvy Group, and contributing agency, Wavemaker India, for Cadbury Dairy Milk’s campaign “Melting Power Distance".
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Prasoon Joshi
On winning the coveted Agency of the year title, Prasoon Joshi, Chairman McCann Worldgroup, Asia Pacific, CEO and CCO McCann Worldgroup, India, said, "I am extremely delighted and proud of McCann winning the Agency of the Year 4th year in a row at the Effies. Effectiveness comes from a culture of belief in strategic excellence & creativity driven by strong consumer insights, which is McCann India's hallmark. And these awards reflect the meaningful work for the brands which we have been doing for our clients across all our offices in Delhi, Mumbai and Bangalore.
"Congratulations to the entire team and especially that of our strategic planners lead by Jitendra Dabas. Also our fine creative minds and business leaders on the winning brands. It’s been a tough year for the entire industry and these awards come as a shot in the arm. I am postive McCann will go from strength to strength."
Effie India 2021 Agency of the Year (top 10)
|
SR. NO.
|
NAME OF THE ENTRANT
|
NO. OF METALS
|
Lead Agency 1 & Contributing Agency 1,2,3,4 Points
|
TOTAL POINTS
|
|
GRAND EFFIE
|
GOLD
|
SILVER
|
BRONZE
|
FINALIST
|
|
12 POINTS
|
8 POINTS
|
6 POINTS
|
4 POINTS
|
2 POINTS
|
|
1
|
McCann Worldgroup India
|
0
|
1
|
9
|
20
|
30
|
15
|
217
|
|
2
|
The Ogilvy Group
|
1
|
4
|
7
|
9
|
27
|
0
|
176
|
|
3
|
MullenLowe Lintas Group
|
0
|
5
|
9
|
8
|
20
|
0
|
166
|
|
4
|
DDB Mudra Group
|
0
|
2
|
4
|
14
|
20
|
0
|
136
|
|
5
|
Leo Burnett
|
0
|
0
|
2
|
3
|
20
|
2
|
66
|
|
6
|
The Womb Communication
|
0
|
2
|
2
|
3
|
7
|
0
|
54
|
|
7
|
Wavemaker
|
0
|
0
|
0
|
0
|
0
|
48
|
48
|
|
8
|
One97 Communications Limited
|
0
|
2
|
2
|
0
|
1
|
0
|
30
|
|
9
|
Wunderman Thompson India
|
0
|
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