BuzzInContent Awards to be held on December 17, 2021

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent

Madison Media wins Obeetee’s media AOR

The agency will handle the entire media gambit for the client including TV, print, radio, OOH, digital and cinema

Madison Media has been appointed as the Media AOR for the online carpet store, Obeetee. The agency will handle the entire media gambit for the client including TV, print, radio, OOH, digital and cinema. The account will be handled by Madison Media Alpha based in Mumbai.

Entries open for BuzzInContent Awards 2021 - ENTER NOW to avail Early Bird offer until October 22

Advertisement

Founded in 1920, Obeetee is one of the largest handmade rug makers in India. The Indian hand-knotted carpet manufacturer is also India’s largest carpet-maker. The company is India’s leading producer and exporter of exquisite hand-knotted, hand-tufted and flatwoven carpets, which started Obeetee INC in 1997 in New York to facilitate product marketing and distribution across North America.

Angelique Dhama, Chief Executive Officer, Obeetee, said, “I feel carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100-year-old legacy and top-notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media, backing our aspirations and walking the path to success with us.”

Advertisement

Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha, said, "The Carpet/Rugs category intent has gone up 120% due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online/offline touchpoints. We are confident that our digital-first and outcome-driven omnichannel approach will help Obeetee surpass industry growth.”

Info@BestMediaInfo.com

Post a Comment