'InterMiles 300 Million Miles Festival' to run till December 31

Miles festival ‘InterMiles 300 Million Miles Festival’ has already gone live and will run till December 31. Hosted by InterMiles, a leading travel and lifestyle rewards programme, the 300mn Miles festival will run for a total of three months, including peak festive periods of Diwali, Xmas and New Year and will give members magnified earnings and savings opportunities.

As part of this exclusive festive campaign, five unique transactions of minimum Rs 2,000 each can earn InterMiles members assured 15,000 Miles. Members can engage with 200+ partners via the InterMiles Super App or the website across programme categories of flights, hotels, shop, dine and vouchers. In addition to this, members will secure an assured 15% discount on spends and a free upgrade to Silver Tier, which will give them a complimentary Zomato Pro or Amazon Prime membership plus free gift vouchers of up to Rs 500.

InterMiles has been constantly innovating its consumer strategy and has adopted a loyalty enabled commerce approach to complement emerging consumer behaviours as well as the current e-commerce ecosystem. Today, InterMiles houses not only the loyalty and rewards programme but also InterMiles, a new-age ubiquitous digital currency, which can be earned and redeemed across a range of experiences, products and services beyond just travel.

Ashish Dhruva

Ashish Dhruva, SVP, Marketing and Customer Engagement, InterMiles, said, “With the festive season around the corner and vaccination drives picking up pace, consumer confidence is higher and discretionary spending is on the rise. Through our 300mn Miles Festival, we want to reward members for these spends by ensuring that they not only spend smarter and save money but also end up creating a valuable Miles fund for their future spends. We have always prided ourselves for being a customer-first programme and this current initiative has been crafted keeping our members in mind.”

‘InterMiles 300mn Miles Festival’ celebrates and rewards members for their loyalty. The magnified, multifold Miles earning potential on offer will empower members with sufficient Miles to secure three domestic flight tickets for their future travel. In addition to flights, Miles earned by members can also be easily redeemed for a variety of experiences and services such as hotel stays, dinning bills, vouchers, raffles and more.

“Our focus over the last few years has been on consolidating the InterMiles programme to offer our members a broader, more diverse category and partner portfolio to engage with. We have made Miles  earnings attainable by broad basing opportunities to even include daily lifestyle utilities and have balanced this by introducing multiple, quick micro and macro redemption options for our members to make the most of their Miles,” Ashish Dhruva said.

‘InterMiles 300 Million Miles Festival’ will be amplified across YouTube, Facebook and Instagram and will focus on educating existing and new members of the various ways in which they can engage with the programme and secure the most value for their spends by shopping smarter with InterMiles.

InterMiles presently offers its growing member base of 10 million, the opportunity to earn and redeem InterMiles – a new-age digital currency, across travel, hospitality and lifestyle services spanning 10+ categories and 200+ programme partners.

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