Hyper Connect Asia strengthens leadership team, appoints Neh Rathi as ECD

Digital marketing agency Hyper Connect Asia has announced the addition of their new Executive Creative Director, Neh Rathi, to drive the creative vision for the next level of growth.

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Rathi will be leading the recently expanded creative team at Hyper Connect (HC) and spearhead the future creative campaigns at the agency. Hyper Connect Asia recently added a host of global and national digital-first accounts along with championing brands in the direct-to-consumer/e-commerce (D2C) space.

Rathi brings with him over 15 years of experience at large network agencies such as McCann, Ogilvy & Publicis and equal experience at independent agency powerhouses such as Karma (DDB Mudra), Saints & Warriors and Wondrlab working on campaigns for Vodafone Data campaign for Mumbai Circle (Life without 3G), Big Bazaar Big Days (Diwali aa rahi hain), Star Sports (Rio Olympics, Isse bada kuch nahi), and flix (India Trumps America) and new business pitches. His Skoda Peace of mind campaign was much appreciated as it expanded the brand’s reach in tier II and tier III cities and majorly focused on four aspects transparency, customer reach, cost of ownership, and convenience.

Kiran Khadke, Co-Founder and Creative Lead, Hyper Connect Asia, said, “I am thoroughly excited to work alongside with Neh once again. He is the right mix of creative firepower, leadership, and fresh digital thinking that we have been in the market for. His multi-agency experience brings in that unique edge that Hyper Connect needs to drive growth for our global & national clients through exceptional creativity.

Ankur Pujari, Co-founder and Business Lead at Hyper Connect Asia, said, “Hyper Connect is in its most exciting phase currently, the last two years despite the pandemic has been very encouraging for us. We have added a host of new digital-first clients, strengthened our expertise in growing and nurturing D2C clients and added senior resources in Client Services Head, Account Planning Lead & Human Resources Lead. With Neh’s addition, I am even more confident to do some kickass work and take the agency to the next orbit of growth.”

Rathi said, “I am excited to be ‘coming home’ to an agency that is already doing incredible digital-first work for large brands and with new list of global brands added to the portfolio, I am excited to take the baton and scale the agency to newer heights.”

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