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HUL Q2FY22 adspends up 7%

The FMCG major spent 16% more on advertising in the first half of FY22 than the corresponding period of the previous fiscal year

FMCG major Hindustan Unilever Limited said on Tuesday it spent 7% more on advertising and promotions in the second quarter ending September 30, 2021, than the same period in the previous year.

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In its regulatory filing, HUL said the company’s Q2 adspend stood at Rs 1,226 crore, up 7% from Rs 1,144 crore in the corresponding quarter of the previous year. The Q2 adspend was 19% more than the previous quarter ending June 30, 2021. The company had spent Rs 1,029 crore on advertising and promotions in Q1.

On a half-yearly basis, the company spent Rs 2,255 crore in H1 ending September 30, 2021, up 16% from Rs 1,944 crore in the same period of the previous fiscal year.

HUL delivered a strong performance in this quarter with Domestic Consumer Growth of 11% and Profit After Tax (PAT) growth of 9%. The company recorded a net profit (PAT) of Rs 2,187 crore.

Sanjiv Mehta, Chairman and Managing Director, HUL, said, “September quarter witnessed a sequential improvement in trading conditions, albeit remained challenging with unprecedented levels of input cost inflation and subdued consumer sentiments. In this backdrop, we have delivered a strong performance growing topline in double digits and stepping up profitability sequentially. Large parts of our business continue to gain market shares and penetration. Calibrated price increases and laser sharp focus on savings have helped us protect our business model while ensuring the right price-value equation for our consumers. Through our ‘Re-Imagine HUL’ programme, we have further strengthened the digital capabilities across our organisation. We are making significant progress in our sustainable living journey. We are on track to collect and process more plastic waste than we sell in our packaging this year through our network of partners.

Looking forward, we remain cautiously optimistic about demand recovery. In these times of uncertainty and unprecedented input cost inflation, we continue to firmly focus on delivering Consistent, Competitive, Profitable and Responsible Growth.”

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