Home Credit India, a local arm of the international consumer finance provider, has launched its festive campaign #UjjwalKaroFestival. Home Credit’s Ujjwal Karo Festival campaign idea is to put family and their desires at the centre, recognising that the real magic of festivals is connecting with one another. As the campaign name suggests, “Ujjwal Karo Festival” means light up your festival as “Ujjwal” stands for prosperity.
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It is created by Publicis Communication with an overarching objective to engage the audience by rolling out special festive offers and customer-friendly finance schemes.
Boosting consumer sentiment and adding to the fervour of the upcoming festive season, the campaign dwells upon the benefits of Home Credit’s Ujjwal (EMI) Card that offers a spunk to the festivity celebrations.
Vivek Kumar Sinha, Chief Marketing Officer, Home Credit India, said, “We have observed a huge change in consumer buying habits over the last two years with brands investing in partnerships to boost up the festive spirit. We are quite optimistic that our #UjjwalKaroFestival campaign will enable today’s customer in fulfilling the desires and aspirations of every family member. Conceptualised with an aim to bring a smile to the customers by addressing their financial needs through giving them access to some of the best deals through online and offline platforms across product variants, we hope to add the extra touch of warmth and happiness for every customer this festive season”
The campaign is live across digital platforms including Home Credit’s social media channels such as Facebook, Twitter, LinkedIn, YouTube, and OTT platforms like Disney Hotstar, DailyHunt, MX Player, SonyLiv.
The campaign video: