Hindustan, HT Media’s flagship Hindi publication, completed its 25th year of operations in UP on October 14, 2021, and celebrated it with a special 60 page edition in Lucknow, one of the biggest editions in its history. Over 220 pages were printed just across five city editions of Central East UP - Lucknow, Kanpur, Allahabad, Varanasi and Gorakhpur, building on the positivity as we enter the festive season.
The press release sent by HT Media, stated, “The special edition chronicles the transformation undergone by UP over the past 25 years and how Hindustan has been the driver of change and progress for the state by being the voice of millions of the state’s residents.”
Rajat Kumar, Chief Revenue Officer, East UP-Bihar-Jharkhand, HT Media, said, “As the economy continues to recover from the impacts of the pandemic, the Hindi heartland has been the flag bearer of growth. The overwhelming participation from advertisers with 65k+ sqcm ad space for today’s mega issue in Lucknow is a clear indicator of the faith reposed in Hindustan by its advertisers.”
The statement further read, “Hindustan also ensured that every edition forms for a compelling read to its readers by packaging 40% of overall pages with edit content, including an exclusive section highlighting the various milestones UP has witnessed over the past two and a half decades.”