Havells' 'Mahaul Banaye Rakhna' campaign goes beyond product and feature-based advertising

Havells India has launched a new marketing campaign – ‘Mahaul Banaye Rakhna’ for its consumer lighting category. Through this campaign, the brand is taking a higher ground when talking about the role of lights in our everyday life. The campaign has been conceptualised and created by the creative agency, BBH India. The campaign aims to bring a renewed focus towards making Havells a market leader in the category and establish it as a complete lighting solution provider by showcasing products.

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The brand resonates with the thought that a house is just four walls and a roof. It’s the people who live in them, their stories, their personalities, their little touches that turn these four walls into a home. The film emphasises all the ways people can use Havells lighting solutions to create homes that feel personal to them. It celebrates the nuances of different kinds of homes and the people who live in them. Thus, showing the audience that lighting has the power to transform homes and create the vibe that is wanted.

Parag Bhatnagar, Executive Vice-President and SBU Head, Havells India, said, “The campaign thought of ‘Mahaul Banaye Rakhna’ aims at taking the high ground and thought leadership in the category, which is above product and feature-based advertising. It aims to establish a deeper connection with the audience and how Havells Lighting will play a role in keeping the vibe of their homes alive. The poetic narration is further enhancing the gravitas of the thought and creates a clutter-breaking communication”.

The new campaign features the complete offering of Havells Lighting solutions for new age homes with a focus on Smart IoT based Lights, Connected/Human Centric Lights, Decorative Lights, Mood Lighting, Sensor-based Battens and Designer Lamps.

The film:

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