FoxyMoron has won the full-funnel digital performance media mandate for Lido, following a multi-agency pitch. The business will be handled by the agency’s Gurgram office. Amongst other programs, FoxyMoron’s digital strategies would aim to highlight Lido’s newly launched ACE programme which guarantees improvement in student results within eight months of enrollment.
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Established in 2019, Lido is an ed-tech brand in small-group online tutoring in the K-12 segment offering classes in Maths, Science, Coding, and English. Lido leverages artificial intelligence to deliver an immersive experience to the students with cutting-edge animated video content and gamified learning taught by India's top 5% tutors. Lido currently services students from India, the US, Canada, UAE, and Saudi Arabia, and will soon expand to the UK, Australia, New Zealand, and South-East Asia.
Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said, “Our partnership with Lido cements Zoo Media’s expertise and domain knowledge in the EdTech space, given our demonstrated success in this category. With the pandemic bringing with it an unprecedented demand for EdTech, we are driven to build a long-term partnership with Lido with the singular focus of achieving their business goals”
Sanket Narkar, Head of Marketing, Lido, said, “With new initiatives like the ACE Program, which essentially guarantees measurable academic improvement, it was imperative for us to tie up with marketing partners that were capable of clearly communicating and demonstrating our commitment to transparency and accountability towards the education of our students. In FoxyMoron, we’ve found an agency that is agile, but with a deep understanding of India’s EdTech industry and India’s uniquely aspirational relationship with education. We are confident that our collaboration with FoxyMoron will be a successful one.”