Flipkart's 'The Big Billion Days' campaign shows how shoppers flip when they hear about great deals

The focus of shopping event ‘Flipkart Big Billion days’ was on building a package, bigger than ever for the customers, which included great offers, exciting new launches, multiple new games and mega rewards. This was woven into the theme of the campaign. Conceptualised in collaboration with McCann Worldgroup, this year’s campaign highlighted how people flip when they discover all the offerings on Flipkart Big Billion Days.

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The campaign comprises a series of TVCs featuring characters portrayed by India’s most-loved celebrities, flipping from their behaviour. The TVCs feature Amitabh Bachchan, Virat Kohli, Alia Bhat, Sudeep and Mahesh Babu playing interesting characters, who each have their own unique character and behaviour. The light-hearted stories focus on how the characters flip their behaviour upon discovering Flipkart Big Billion Days.

Prasoon Joshi (Chairman McCann Worldgroup, Asia Pacific, CEO and CCO McCann Worldgroup, India), said, “A brand carries in itself layers of images and a narrative to engage and build a unique relationship. Flipkart has always struck a chord with audiences with its communication and we really value this partnership. This campaign will add a new dimension to the relationship between the

Nandita Sinha, Vice-President, Customer and Growth at Flipkart, said, “Flipkart's Big Billion Days is India's most-awaited shopping festival, which adds true sparkle to the festive season. This year, we have scaled the Big Billion Days to new heights ensuring there is something special for every consumer — from blockbuster deals, 10,000+ exciting new launches, special games, rewards for consumers to a wide range of affordability constructs. Over the years, our marketing campaign has built a legend of its own with its strong customer connect and this year is no different. This year's Big Billion Days campaign brings to life endearing stories that witness an interesting 'flip', which will connect with audiences."

Credits:
Agency: Team McCann

Client: Nandita Sinha, Manjari Singhal, Jackey Kothia, Payal Shand, Devishi Dar, Nikita Prakash, Vijay Sharma

Production Houses:

Dreampunk Films:

Director: Shekhar Kamble

Executive Producer: Sahil Jadeja

Picture Perfect:

Director: Anand Iyer

Producer: Ricki Kapoor, Sangeeta Kapoor

Earthsky Pictures:

Director: Nitesh Tiwari

Producer: Ashwiny Iyer Tiwari, Varun Shetty

Executive Producer: Viral Shah

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