Finance Minister Nirmala Sitharaman to launch ET Now Swadesh on October 4, 2021

Times Network is set to mark its debut in the Hindi business news genre with the launch of ET Now Swadesh on October 04, 2021. ET Now Swadesh’s proposition will be ‘Badho Desh Ke Saath’. The channel will also unveil its brand manifesto that reflects its proposition in the Hindi business news category. A brand film capturing the brand genesis will be released on launch day across the network channels and its social media platforms.

The Network said in a press statement, “ET Now Swadesh’s bright and bold visual appeal represents familiarity, credibility and sophistication. The bright yellow colour in the Swadesh logo denotes the power of the rising sun and signifies purity, hope and new beginnings.”  

ET Now Swadesh’s editorial team consists of financial and business journalists including Mihir Bhatt, Pradeep Pandya, Kavita Thapliyal and Priyanka Anand, led by business news anchors Nikunj Dalmia as the Managing Editor.

The statement further mentioned, “ET Now Swadesh, which appeals to a diverse segment of viewers inculcates the philosophy, Save, Spend and Invest and adopts an explanatory and welcoming narrative in its news reportage to present an in-depth analysis of India’s economic landscape.”

The channel will bring a slew of interactive and engaging content that will aid viewers with money-making ideas every five minutes, detailed analysis and perspectives on stocks and commodities, investment opportunities and personalised portfolio recommendations with insights and guidance from industry stalwarts like Nilesh Shah and Madhu Kela.

ET Now Swadesh’s morning band between 8 am and 4 pm will bring nine shows including Khara Sauda, 10 Ka Bazaar, Your Stocks, Commodity Now, F&O Junction, Midcap Masti, Corporate Connections, Stocks Fatafat and Closing Call, which will dedicatedly cover business and markets.

Morning prime-time market show Khara Sauda at 8 am, hosted by Nikunj Dalmia, Mihir Bhatt, Pradeep Pandya and Priyanka Anand, will not only offer viewers an in-depth analysis of the current market trends, the latest buzz in the dealing rooms, insights on what brokerages are betting on, but also educate them on financial savings and creating long-term wealth and investments. The show will also have AI-dominated actionable ideas for the viewers and will feature the top voices from Dalal Street and India Inc. The embodiment of the channel’s proposition will come alive with ‘Swadesh Hour’ at 8 pm hosted by Nikunj Dalmia and Kavita Thapliyal, a 1-hour special show that will capture all the key information and news of the day. Keeping up with the promise of the Swadesh theme, the show will feature ‘Swadesh Hero’, whose inspiring story has made a difference in the lives of millions across our country and will also feature exclusive interviews with some of the best-known names of India Inc.

ET NOW Swadesh Anchors (L-R) Nikunj Dalmia, Mihir Bhatt, Pradeep Pandya, Priyanka Anand, Kavita Thapliyal

MK Anand

MK Anand, MD and CEO, Times Network, said, “ET Now has been committed to India’s growth story for over a decade and we are now thrilled to launch our maiden Hindi business news channel, ET Now Swadesh, which not only presents a distinct proposition in the Hindi business news category but further fuels our mission to help every Indian Rise With India. While the pandemic presented unprecedented challenges worldwide, it has undoubtedly been an agent of radical change, to rethink and reimagine businesses and lives. New streams including digital services and payments, financial and investment tools have emerged as the definitive factors that will pave the path to progress. With unwavering faith in India, ET Now Swadesh with its mission, Badho Desh Ke Saath, will pioneer a new revolution of financial empowerment and progress for crores of Hindi speaking viewers. I am confident that our new offering will resonate with our viewers, fulfilling their dreams and aspirations to Rise with India.”

The Network will roll out a high decibel marketing campaign in key Hindi speaking markets and will run a month-long promotion across TV, outdoor, print, trade, social media and leading digital platforms. The network’s outdoor promotion spans over 120+ key locations in Delhi and Mumbai. The network is set to splash its print ads across leading Hindi, English and financial dailies along with a series of trade promotions and engagement.

ET Now Swadesh will be available across all the leading DTH platforms and MSOs.

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