Dettol shows how its Foaming Handwash range makes hand hygiene a fun experience in TVC
Crafted by McCann, the campaign focuses on the growing concern mothers face in getting kids to wash their hands properly. It addresses this concern, introducing an innovative format of handwash delivery that instils the idea of a fun handwashing experience
Germ protection brand Dettol from Reckitt has launched a Foaming Handwash range, focusing on making hand hygiene a fun experience. Dettol’s new product offering, the Foaming Handwash promises to keep your hands moisturised owing to its moisture-rich foam and soothing components while ensuring 10x better germ protection. The product is available in two variants— Aloe Coconut and Strawberry fragrance.
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Dettol is looking to provide its consumers with a diverse range of handwash products that make the handwashing experience fun while leaving hands clean and smooth.
Dilen Gandhi, Regional Marketing Director, South Asia, Health and Nutrition, Reckitt, said, “Dettol has been protecting homes and families for decades. Pioneering the hand hygiene space, we continue to innovate and deliver products that elevate consumer experience. Our new product Dettol Foaming Handwash is a superior product offering for consumers who are looking for protection, cleanliness and moisturising all-in-one. We are certain that this product will be loved by families and children.”
Dettol’s foaming handwash campaign focuses on the growing concern mothers face every day in getting their children to wash their hands properly. The new campaign addresses this concern, introducing a new innovative format of handwash delivery that instils the idea of a fun handwashing experience.
Kapil Batra, Creative Head, Delhi, McCann Worldgroup, “Hand hygiene has never been this critical. But when it comes to kids, making them wash their hands can be quite challenging. But with Dettol Foaming Handwash, we saw a perfect solve for this challenge, and arrived at our campaign thought, ‘Haath dhone ka karega mann because now hand washing is fun’. The story brings this thought alive in an engaging and convincing manner and we are confident that this will help kids adopt a healthy habit, thus keeping them free of illnesses.”
Dettol Foaming Handwash is an innovative hand hygiene product with moisture-rich foam containing glycerine, making it soft and gentle on the skin while being dermatologically tested, and pH balanced. A 250 ml. pack of Dettol Foaming Handwash is priced at Rs 129 and is available in two variants: Aloe Coconut and Strawberry fragrance across online and offline retail stores in India.
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