CNBC-Awaaz's campaign reiterates brand promise of 'Munafe Ki Baat' to its viewers

Hindi business news channel CNBC-Awaaz provides an all-round programming line-up — from in-depth coverage and expert analysis on stock market trading to simplifying personal finance and investments strategies in mutual funds, to tracking the latest trends in technology, auto, real-estate, to simplifying everyday finance​ and ​business news.

CNBC-Awaaz’s brand campaign ‘Munafe Ki Baat’ emanates from this core value proposition that prioritises its motto towards the audiences, and that is ‘Munafa’. The campaign highlights how CNBC-Awaaz forms an integral part of their profitable financial decisions in their lives. To amplify the campaign further, CNBC-Awaaz has deployed a 360-degree campaign across television, social media, digital and outdoor. A series of testimonial videos depicting consumers sharing their ‘Munafa’ stories related to the brand, along with show-specific content pieces, outdoor, digital and dedicated social media campaign.

Shailendra Bhatnagar, Managing Editor, CNBC-Awaaz, said, “The core philosophy of CNBC-Awaaz has always been the viewer’s profit, i.e. Munafa. It has been our endeavour to bring innovative and specialised content across a variety of genres to help consumers from different walks of life to understand the dynamic financial and business landscape with utmost ease and benefit from it. By leveraging our strong editorial expertise and expert-led insights, we enable them to make better financial decisions at every stage of their lives. ‘Munafe ki Baat’ is our way of reliving our journey and renewing our commitment to our viewers.”

Smriti Mehra, CEO Business News, Network18, said, “With this campaign, our endeavour has been to bring alive the proposition of ‘Munaafe Ki Baat’, which is at the very core of the brand, through innovative formats — advertising on OTT platforms, leveraging social and digital in a big way with curated properties, deploying an outdoor campaign across key markets of Mumbai and Gujarat, among others.”

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