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ABP Ananda brings in Durga Puja flavour with ‘Sharad Ananda’

This year’s edition already began on October 2 with a series of innovative programming

Ahead of the upcoming Durga Puja festivities, news channel ABP Ananda from ABP Network is all set to take the spotlight with its flagship property ‘Sharad Ananda’. This year’s Sharad Ananda edition began on October 2 with a series of innovative programming.

ABP Ananda has come up unique programming ‘Alada Chokhe Pujo’, featuring a Bengali character named Alap Lahiri, known for his sense of humour. ABP Ananda has brought in Bengal’s actor/comedian Anirban Chakrabarty to portray this role.

Akash Pothe Pujo will include all the renowned pujas of Kolkata, shot with drone cameras to provide the viewers with an immersing bird’s eye view for all five days of Puja.

A special celebrity talk programme called Pujor Adda will be held on the day of puja. Through live chat sessions with Tollywood superstars, this show will feature various ‘adda’ sessions with an appealing look and feel to reflect the current buoyant atmosphere.

This show will telecast popular Durga Puja Award ceremony to felicitate Pujas in various categories such as sera pratima, sera pandal, sera theme, sera alok-shojja, sera bhabna, sera pujo committee, sera sabeki puja, etc.

Hosted by actor Biswanath Basu, a fun reality based game show among audiences and brands ‘Paray-e-Paray-e-Serar Lodai’ will also be telecast on ABP Ananda this Durga Puga.

Prioritising safety protocols, the channel will place a special emphasis on the Covid-19 safety precautions this year, aligning with the show for five days and following all essential social-distancing policy. A special ‘Surakshar Puroshkar' is being awarded to Puja Committees that go above and beyond to safeguard the safety and security of pandal-goers, in light of the current scenario of a global pandemic.

Sponsors on board for Sharad Ananda 2021:

The presenting sponsors: SRMB TMT, Ajanta, Dear Lottery, Keo Karpin, Star Cement and Havells.

Powered by: Ganesh Grains, Macho Hint, Dawa India, Parimal Mandir and Fortune Kachi Ghani.

Partners: Priyo Gopal Bishoyee, Exide, ABP Weddings, RICE Smart and Shalimar Chef Masala.

Drive-in-Partner: Honda Amaze

Fragrance Partner: Wild Stone

Avinash Pandey

Avinash Pandey, CEO, ABP Network, said, “ABP Ananda’s special programming is driven by the aim to deliver on the promise of an exquisite viewer experience by showcasing the religious and cultural traditions using state of the art technology and innovation. The Durga Puja celebrations this year falls at a time when the country is beginning to emerge from the worst impacts of the pandemic. Goddess Durga's bravery serves as a beacon for us to strive to be our best selves as we celebrate the triumph of good over evil.”


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