Aaj Tak Bangla’s week-long coverage throughout Durga Puja included ground reports of theme pandals, heritage pujas that go back hundreds of years, celebrity puja celebrations, stories on gastronomic delights and much more.
Aaj Tak Bangla’s puja reportage debut travelled all the way to USA and Germany, not only restricting itself to Bengal.
Aaj Tak cameras also reached Malda to capture how a small puja organised by the locals of the area celebrates communal harmony. Both Hindus and Muslims participate in the puja and enjoy the festivities together. While they have never publicised their pujo ever before, Aaj Tak’s coverage of this small pujo on the outskirts of Kolkata brought out the true spirit of Durga Puja which is all about spreading peace and unity, due to which this unique puja is now popular in the state and is already setting an example for others to follow.
Apart from all the above initiatives, the website’s also saw intellectuals from various walks of life contributing opinion pieces to add to the Puja Aaj Tak celebrated this year. The Aaj Tak Bangla’s Puja coverage was supported by Dollar, Assam Downtown University and Adani Wilmar as their sponsors.