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Zameer Kochar joins Rajasthan Royals as CMO

Kochar, a digital marketer with over 17 years of experience, joins from InterMiles, a frequent-flyer programme of Jet Airways, where he was Vice-President, Marketing and Member Engagement

Zameer Kochar

Zameer Kochar has started a new position as Chief Marketing Officer of Royal Multi-Sport, the owner of Indian Premier League (IPL) franchise Rajasthan Royals.

Kochar shared the announcement via his LinkedIn profile. “Happy to share that I have joined Royal Multi-Sport Pvt Ltd (Rajasthan Royals) as their Chief Marketing Officer. Thank you, @JakeLushMcCrum, Rajasthan Royals for this opportunity. Look forward to great learning experiences and an exciting stint with the Royals. #NewInnings #Learnings #RoyalsFamily #HallaBol,” he said.

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Kochar was earlier with InterMiles as Vice-President, Marketing and Member Engagement, for more than six years and helped the brand built an airline agnostic, travel and lifestyle rewards program.

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Before that, he was the Head of Marketing, Brand and Promotions, with LoyaltyOne. Prior to LoyaltyOne, Kochar was Senior Marketing Manager with Star India and was responsible for the launch and sustenance of some of the key non-fiction formats on the channel.

Kochar started his career with Hindustan Unilever in 2003 as Brand Development Manager and worked there for seven years. He joined Godfrey Phillips India as Regional Marketing Manager and worked there for a year.

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He did his Masters in Business and Management Studies from M.E.T Institute of Management.

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