Twitter has launched a new feature called ‘Super Follows’ that will let content creators sell subscriptions for access to the special content.
Right now, only iOS users in the US and Canada can Super Follow select accounts right now. The platform plans to roll it out to more iOS users globally in the next few weeks.
The move comes as Twitter strives to be a preferred online venue for clickable stars and to boost its own income in ways that don't clutter up the platform with ads or promotions.
In a statement, the social media company said, “Twitter is where people go to have real conversations about what's happening. We want to help those people earn money who are driving the conversations that make Twitter what it is.”
With Super Follows, people can monetise bonus or behind-the-scenes content on Twitter, and in exchange, these subscribers get special access to even more of their favourite authentic Twitter content and conversations.
Through Super Follows, creators can set a monthly subscription of $2.99, $4.99 or $9.99 a month to give their Super Followers extra special access to their unfiltered thoughts, early previews and subscriber-only conversations. Payments are processed through the platform’s payout provider Stripe.
People can earn up to 97% of revenue through their Super Follows subscription, after third party in-app purchase fees, and until they reach $50,000 in lifetime earnings across all Twitter monetisation products. After $50,000 in lifetime earnings, they can earn up to 80% of revenue after third party in-app purchase fees.
Creators can share Super Follows Tweets on iOS only. Super Follows Tweets can be viewed on iOS, with Android and twitter.com coming soon.
"With Super Follows, people can create an extra level of conversation on Twitter to interact authentically with their most engaged followers, all while earning money," Esther Crawford, Product Manager, Twitter, said in a blog post.
Creating Super Follows content is for anyone who brings their unique perspectives and personalities to Twitter to drive the public conversation. She said the list of such personalities includes activists, journalists, musicians, writers, gamers, astrology enthusiasts, beauty experts, comedians and more.
The platform has recently added ways for popular users to take gratuities with a "Tip Jar" feature, or make money from online events hosted in "Ticketed Spaces."