Following the success of its inaugural edition, news platform Times Internet has announced the second edition of ‘ET Catalyse’, its signature web series featuring smartest of marketers, entrepreneurs and business leaders for a discussions on all things marketing, brand building, consumer trends and digital media.
Hosted and moderated by The Economic Times Digital Editor, Deepak Ajwani, the inaugural episode of the second season titled ‘Marketing in 2021 — A Look Back & A Look Ahead’ delves on giving a quick look back at how brands and ad agencies coped with the overnight effects of the Covid-19 pandemic, key learnings and indefinite changes that have taken place ever since.
The first episode of ET Catalyse Season 2.0 features Viacom18 Head of Marketing, Kids TV Network, Sonali Bhattacharya; Director of Marketing Operations at Perfetti Van Melle, Rohit Kapoor; and Publicis Commerce VP, Kartik Iyer. It ponders on what’s to come in the world of e-commerce, television advertising, the sudden shift to digital medium and FMCG focus in the years ahead.
Deepak Ajwani, Digital Editor, Economic Times and ET Catalyse host, said, “In our earlier season we hosted some of the brightest and sharpest minds in the world of marketing and business, who shared their invaluable ideas, insights, real-life experiences and strategies deployed during the pandemic With the second edition, we aim go deeper into the nuances of brand building, role of ad tech, smart tools and metrics for marketing and decoding the digital ecosystem with leading Indian and global experts. We’re happy to start out with a quick look back at how marketing in 2021 drastically changed for marketers and how brands and agencies had to adapt and pivot on the fly. We look forward to bringing more insightful and relevant content with the upcoming episodes of ET Catalyse 2.0.”