Tata Health, a digital health arm of the Tata group, through its digital film #SochMatPoochLe aims to encourage people to give up the typical habit of overthinking, fostering doubts and debates in their mind to instead seeking a timely medical diagnosis for the symptoms and health issues they experience.
The TVC has been released in Hindi language across India along with the digital film in three other languages, i.e. Kannada, Telugu and Tamil.
The campaign #SochMatPoochLe emphasises that one should always consult a doctor whenever they experience any symptoms instead of self-diagnosing and risking one’s health. People should seek timely medical advice to ensure that the situation does not become a health emergency. The film light-heartedly through a banter in the head talks about four common health issues that could be mild to something serious when you experience chest pain, headache, stomachache or back pain. It showcases the ill effects of trusting unqualified advice, random home remedies, self-diagnosis, etc., to address health concerns.
The film portrays the panic and confusion created that often delays accurate diagnosis and could cause serious health consequences. It captures that it is human tendency to have a mindset that—‘It can happen to others, but not me’ and one could miss out and ignore some serious red flags ending up in a health emergency.
Manzoor Ameen, CEO, Tata Health, said, “Covid-19 pandemic has shown us the importance of preventive and proactive medical care. Tata Health is our endeavour to make primary healthcare conveniently accessible to people. Our latest campaign #SochMatPoochLe emphasises the significance of seeking medical advice when people experience any symptoms rather than self-diagnosing and risking one's health. Using the best in technology and medical science, Tata Health has become one of India's most trusted health apps in a short period. We are constantly working with a team of doctors towards our vision to ensure the importance of preventive healthcare reaches people with a personalised touch. We hope that this campaign will encourage people to seek timely medical help.”
The film is made by Maverick & Monk Communications. Bhavesh Doshi, Chief Creative and Founder, Maverick & Monk Communications, said, “The campaign intends to bring people out of their overthinking mode. The insight is, most of the time, we live in our heads. Especially, when we experience a symptom of some kind. We start thinking of various possibilities; the good, the bad, the worse. This ensues a debate in our heads that could be endless with no real diagnosis. #SochMatPoochLe is a quirky, light-hearted campaign that attempts to bring people out of their ‘thinking’ mode and encourages them to consult on the app for a right diagnosis.”