Sideways Consulting bags mandate for SleepX

SleepX, an e-commerce brand from Sheela Foam—the makers of flagship brand Sleepwell—has on-boarded Sideways Consulting as its agency partner.

Sideways will help SleepX build a strong positioning, which will translate into creative expressions across various digital touchpoints.

The brand aims to be the preferred mattress for the Gen Z and millennial customers that prefer the convenience of buying online. They have launched a wide collection of durable, high-quality mattresses for enhanced back support and comfort, keeping the changing buying habits and lifestyles of the youth in mind.

Sumit Sehgal

Speaking about the partnership with Sideways, Sumit Sehgal, Business Head (ECommerce), Sheelafoam, said, “As SleepX embarks on its new strategy with a bouquet of innovative products, we hope to keep our consumers engaged during the day and promise them a sound sleep at night. We look forward to work with Sideways to deliver some refreshing work for SleepX that helps us connect better and enhance our relevance with consumers.”

Abhijit Avasthi

Abhijit Avasthi, Co-founder, Sideways, said, "The mention of the word sleep gets most people excited — unsurprisingly. It's one of those things which is so dear to everyone, and that's why it is an extremely fertile ground to do some fabulous work. SleepX's long-term ambition is audacious but worthy. Sideways hopes to play a small part in their journey ahead."

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