Rediffusion SmartMedia appoints Praveen Pandey as Chief Digital Officer

Praveen Pandey has joined Rediffusion SmartMedia as Chief Digital Officer. He will be based in Mumbai.

Pandey’s last assignment was with Publicis Media where he was Associate Vice-President heading the overall global business for the digital verticals.

Pandey has over fifteen years of digital media experience. In the past, he has worked with GroupM, Omnicom Group and Publicis Groupe. His prime experience in digital has been focused on biddable media and data-driven performance marketing. He has also worked in start-ups in the earlier part of his career and has experience of setting up large digital businesses. Pandey has worked on brands like Unilever, Volkswagen Group, Bose, P&G, Tata Motors, Cipla and others.

Sandeep Goyal, Managing Director, Rediffusion, said, “Praveen is a young, dynamic and aggressive digital media professional. He comes to us with just the right credentials, and exposure to global brands and global best practices. He will be pivotal in our journey back to building a world-class media practice. In the past few months we have been putting together a formidable talent pool and Praveen will be charged with leading this incredible team forward”.

Pandey said, “I am excited to be joining Rediffusion, especially when the industry is on the cusp of phenomenal growth and evolution. I look forward to building products and services that best connect consumers to brands. We are getting together some very bright talent. And tying up some very different kinds of partnerships in AI, AR, BC, ML, VR and more that will enable us to offer cutting-edge technological solutions to brands. Compared to the media behemoths, it will be our endeavour to be nimble, innovative, inventive and solutions-driven. I am looking forward to an interesting innings ahead”.

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