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Madhav Sheth promoted as VP, realme, and CEO, realme India, Europe and Latin America

In his new role, Madhav Sheth will be looking at growing realme’s brand presence and business operations in the Latin-American region

Madhav Sheth

Madhav Sheth, Vice-President of realme and CEO, realme India and Europe, has been elevated to spearhead realme’s presence and business operations in the Latin-America region.

Under the new designation of Vice-President, realme, and CEO, realme India, Europe and Latin America, Sheth will lead product, marketing, brand-building and sales functions in these regions. The foray into a new and promising market reflects realme’s vision to bring trendsetting technology and leapfrogging performance to the consumers in the region, enabling it to achieve its ambition of gaining dual 100 million users by 2023 and build its way to a leading tech brand.

In Mexico and Brazil, realme will prioritise product development, which is always a top priority for the company and will aim towards building a strong local workforce in the Latin-American region. Latin America is a promising market for feature-rich, performance-savvy smartphones and realme aims to fill in the gap in the needs of young audiences and continue to launch products with cutting-edge performance and trendsetting design at democratised pricing, which have played as a key growth driver. In addition, realme will optimise its market and channel strategies in Mexico and Brazil. Under Sheth’s stewardship, realme has ascended to the top five vendors in Europe in Q2 2021 as per Strategy Analytics, and the company plans to do the same in Mexico and Brazil next year.

​​realme has announced its realme TechLife Ecosystem with a vision of ‘Technology that Empowers Life’ and a mission to create a smart, connected and trendy lifestyle for the youth, supported by its 1+5+T strategy. realme will gradually introduce realme TechLife Ecosystem In Latin America also.

realme is a technology brand that specialises in providing high-quality smartphones and a trendsetting tech lifestyle. The brand was officially established on May 4, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young team.

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