Make-up Art Cosmetics (M·A·C Cosmetics), a brand of professional cosmetics and part of The Estée Lauder Companies Inc., has named Bollywood film star Bhumi Pednekar as its first brand ambassador in India.
Throughout a long-term partnership starting September, Pednekar can be seen as the face of M·A·C’s key campaigns and collections in India, elevating premium artistry and translating contemporary expression of glamour to makeup lovers around the country.
M·A·C celebrates individuality and self-expression above all else. Pednekar brings alive M·A·C’s ambition to inspire millions of young Indian girls, as she has always believed in the power of beauty as a positive process that promotes self-love and embraces flaws. “Freedom comes from recognising you are beautiful outside of beauty standards” – a motto Pednekar lives by and advocates to her young fans as well.
The partnership will bring her ardent love for makeup and trends to life as she will team up with Sonic Sarwate, Global Senior Artist M·A·C Cosmetics India, to showcase her stunning signature and versatile looks from bold to “no-makeup” makeup to vibrant and colourful ones; sharing beauty secrets, skincare regimens, and lifestyle with M·A·C fans as she currently does on her social media feed for those looking to get creative with makeup.
Pednekar said, “Being the first-ever brand ambassador for M·A·C in India is an honour and a dream come true! As a teenager obsessed with the idea of beauty, for me to actually be able to own M·A·C products made me feel like I’ve really achieved something in life. I’m so excited to be working with a brand whose values and ethics resonate so strongly with me and I look forward to having an amazing journey with M·A·C!”
“We’re so excited to have Bhumi become the face of M·A·C in India.” said Karen Thompson, Brand Manager, M·A·C Cosmetics India. “In addition to her passion for all things beauty, we were drawn to Bhumi’s strong point of view and message of inclusivity. She epitomises our brand values and serves as inspiration to girls everywhere who dare to dream.”
Since its founding in 1984, M·A·C Cosmetics has teamed up with fierce tastemakers like Pednekar to create conversations and trends larger than beauty to represent diversity as well as the uniqueness of women.