Hashtag Orange has bagged the complete digital mandate for Wildcraft India. The agency will be responsible for carrying out the entire digital activity of the brand across creative, technology and media.
The digital communications company will partner with Wildcraft in its next phase of growth.
Wildcraft has been in the outdoor space for more than 20 years with a consumer-centric approach. They have made a mark in the category with their engineered products specially designed for explorers who love the outdoors.
“Wildcraft is a dynamic outdoors brand that needs a unique and differentiated approach where we encourage more conversations with our customers. We're excited that Hashtag Orange with its customer-centric approach and results-oriented solutions will partner Wildcraft in achieving our digital goals,” said Pawandip Singh,Chief Marketing Officer, WildCraft India.
"Wildcraft is a brand we have all grown to love. The prospect of working on an indigenous and homegrown brand is truly exciting. And with the leadership, there with a clear vision and a desire to innovate, we look forward to creating some truly memorable work together,” said Gaurang Menon, CCO, Hashtag Orange.
"It's always a great learning experience to work on a brand that gives you an opportunity and the freedom to experiment with new ideas rather than following the beaten path. Wildcraft is such a brand, and we are very excited to carve the unexplored path for them and create magic,” said Freya Mishra, Director Client Servicing and Strategy, Hashtag Orange.
“We are very excited to have Wildcraft in our client roster. As a full-service digital solutions agency, we are confident that we will be able to add a lot of value to Wildcraft and contribute to their growth,” said Mukesh Vij, Founder, Hashtag Orange.