Gozoop has won the creative and social media mandate for TradeSmart, a new-age technology-led leading discount brokerage stock trading firms in India. A member of NSE, TradeSmart provides online trading in cash, future and options, currency derivatives, commodities, mutual funds and ETFs for investors and online traders.
Digital-first integrated marketing agency Gozoop will be responsible for building communities and recognition through the brand’s social media with impactful creative assets.
TradeSmart is a venture of the larger organisation, VNS Finance & Capital Services Ltd., and harps on the use of the latest technology and automation with high-grade security that suits modern trading needs. TradeSmart aims to improve the experience of the users indulged in the trading business.
Vikas Singhania, CEO, TradeSmart, said, “We believe that technology can rule the world today and building a community would be seamless with a digital-first approach. Gozoop will be a great partner for this slant to add on to our digital communications strategy. We look forward to move towards greater opportunities in the coming year with Gozoop’s expertise. ”
Ahmed Aftab Naqvi, CEO and Co-Founder of Gozoop, said, “Gozoop has a proven track-record in building new-age businesses. With an integrated creative plus digital mandate, we are in a unique position to help TradeSmart win in this new world. We look forward to #BreakingTheBox with them.”
Founded in 2013 by Chartered Accountant and the Chairman Vijay Singhania, Vikas Singhania, CEO, and Neha Singhania, CPO, the team is on a lookout to use technology to the brand’s advantage and increase trading efficiency. The business model offered by TradeSmart, optimises deep technology, provides low discount brokerage rates on the grounds of trust and transparency helping each of its user/trader rise as a winner.