Stagwell announced it has expanded its global affiliate network with the addition of Enormous, the creative agency to help brands engage India’s growing middle class. Stagwell and Enormous will collaborate on market-level clients and global brands looking to connect with the Indian consumer.
“I've been privileged to work in India for decades and now could not be a better time for Stagwell to make a concerted push into the region as the rapidly growing middle class becomes a digital-enabled buying group,” said Mark Penn, Chairman and CEO, Stagwell. “There were 624 million internet users in India in 2021 and the Enormous-Stagwell partnership gives brands a local partner fluent in the new rules of digital marketing.”
Enormous is an insight-led content and creative agency specialising in multimedia campaigns, business consulting, and helping start-ups connect with the mid-market to fuel growth. Enormous works with global clients and technology startups including DishTV, Motorola, IDFC, Jubilant FoodWorks and more. With a track record of using creativity and insights to power “enormous” results, the agency has been ranked one of the top five effective independent agencies in Asia Pacific by Effie’s, the world’s foremost organisation celebrating marketing effectiveness.
"Stagwell is one of the greatest creative and digital networks in the world, with some of the most cutting-edge agencies being a part of it. It is, therefore, the start of an exciting journey for us at Enormous. We can look forward to the best in class creative and tech stack to dip into, for better solutions for our clients. We now have the capability and a network support system for us to be able to handle some of the global brands in India as well" said Ashish Khazanchi, Managing Partner of Enormous.
Through the partnership, Enormous will be able to leverage Stagwell’s technology and engineering capabilities, including a stack of SaaS digital marketing services such as LOCATE and STAGE built to help brands connect global talent, and integrate data, research, and consumer insights across global media and content.
“Stagwell recognises the increased need for centralised strategies with culturally relevant, platform-specific executions – and the affiliate program delivers on this promise,” said Anas Ghazi, Chief Strategy Officer, Stagwell. “Understanding the Indian consumer and the growing middle class in India is critical for global brands as they look to engage audiences from all walks of life.”
Launched earlier this year, the Stagwell affiliate program diversifies the network’s offerings across geographies with the complementary capabilities that brands need to thrive in today's global economy, including scaled media, scaled content, and connected commerce. To date, Stagwell has established partnerships in the Middle East, Eastern Europe, Taiwan, Mainland China, Hong Kong and Russia, with the goal of 50 affiliates across the globe by the end of 2021.