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Dabur forays into new category, launches Dabur Vatika Face Wash range

The new Vatika range comes in three variants —Vatika Neem Purifying Face Wash, Vatika Sandalwood Illuminating Face Wash and Vatika Honey Moisture Boost Face Wash

Dabur Vatika, a personal care brand from the house of Dabur, has announced its foray into the face wash category with the launch of Dabur Vatika Face Wash range. Strengthening Dabur’s presence in the personal care market in India, this range has been launched with e-commerce platform Flipkart.

Priced at MRP Rs 170, the New Vatika Face Wash will be available in a 150ml SKU. It comes in three variants – Vatika Neem Purifying Face Wash, Vatika Sandalwood Illuminating Face Wash and Vatika Honey Moisture Boost Face Wash.

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Rajat Mathur, AGM, Consumer Marketing­­­­­­­­, Dabur India Ltd, said, "Vatika has always recognised and strived to meet the ever-evolving needs of our consumers. We are excited to strengthen our Vatika portfolio with the launch of new Vatika Face Wash. Be it Hair Oil or Shampoo, Dabur Vatika has evolved as the preferred personal care brand for millions of consumers over the years. With the New Vatika Face Wash, we are expanding the Vatika franchise to give consumers a soap and paraben-free product for their daily face care needs.”

K. Ganapathy Subramaniam, DGM, Marketing (Innovations), Dabur India Ltd, said, “The launch of Vatika Face Wash demonstrates Dabur's continued commitment to providing innovative natural skin care products of the highest quality standards, without compromise. Each variant of the new range has a unique ingredient that solves specific face-skin problems. Vatika Face Wash is dermatologically tested and is paraben and soap-free and has 100% natural actives. We continue to research and co-create products with Flipkart to offer our consumers a world-class personal care product range.”

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Manish Kumar, Senior Vice-President, Beauty, General Merchandise and Home, Flipkart, said, “As a homegrown company, Flipkart is deeply committed to bringing the most relevant products to its consumers, through its marketplace. With the changing external environment, we have witnessed consumers becoming more aware of the environmental impact and benefits of using organic/natural products. Keeping up with these insights, we are excited to co-create and bring Dabur’s new Vatika Face Wash to the market. As a strategic partner of the brand, we share a common cause – bringing high-quality products to Indian consumers that cater to their needs."

“Dabur has always bet big on e-commerce as a channel of the future. Our continuous effort has been to give our shoppers something new and exciting. The Vatika Face Wash range is our latest offering in this endeavour. It was a sheer delight to co-create this product along with Flipkart, one of our strategic partners. Both Dabur and Flipkart teams have worked closely to understand the emerging trends in the natural ingredient-based face wash category to come up with this natural range. I believe the new Vatika Face Wash will be immensely loved by our shoppers,” said Smerth Khanna, Business Head E-commerce, Dabur India Ltd.

Vatika Neem Purifying Face Wash is packed with the goodness of neem extracts and Vitamin E. It helps control pimples, removes excess oil from the skin, fights skin breakouts and purifies face leaving it fresh, healthy and glowing.

Vatika Sandalwood Illuminating Face Wash has key ingredients such as sandalwood oil and saffron. It illuminates your face, helps in reducing pigmentation, cleans, refreshes and revitalises your face making it look healthy.

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Vatika Honey Moisture Boost Face Wash has the goodness of honey, which boosts face moisture, almond which protects moisture-barrier and aloe vera, which helps retain moisture and soothes the face. It cleanses the face, keeps the skin supple, moisturises and soothes the face.

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