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D+ve: The Power of Minimalism in Design

Manoj Deb, Founder and Specialist in Branding Strategy and Design, Venacava, explains how minimalism can also lead to some of the most beautiful and user-friendly designs

Minimalist design might look simple, but it is far from boring. Just because a minimal design lacks crazy typefaces or an array of colours like in other projects, doesn’t mean it is not a great piece of work. In fact, minimalism can lead to some of the most beautiful and user-friendly designs.

And even though minimalist design is a style in itself, the types of elements that show up in these projects tend to change over time.

Using this style, designers try to make their designs simple but not empty. Minimalism is known for bold colour, negative space, font combinations, and multifunctional details making the simplicity elegant. The line that divides simple from primitive is really fine, that is why most designers do not take the risk going in this direction. Some think it looks too bland while others find it difficult to express with less elements.

Keep It Simple

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Simplicity is key to a minimalist graphic design.

But that doesn’t always make designing easy. At times the simplest visuals are actually very hard to develop. It takes a lot of work to make the final design look effortless.

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To streamline the process and keep things simple, start with a font and colour palette that’s limited. Consider one or two key elements that can serve as the primary visual and focus on how to get users to notice that.

Create messaging that can match the visual, and you’ll get a solid start to create a simple design.

Streamline Your Colour Palette

The colour palette needs to be as simple as the typography palette. Pick a colour apart from black, white, or base neutral colours, to drive the design.

This colour can be bright or light and serve as anything from a background texture to accent. To maximise its impact in a minimal graphic design, use your preferred hue consistently.

Pay Attention To Typography

Fonts have the ability to either make or break minimal designs. A minimal style needs to feature clean and readable typography to be most effective, since there aren’t many elements to draw the attention.

Developing a font palette with a couple of type families and creating a hierarchy for how to use them can help. Stick to the hierarchy like you would to a grid while playing with layouts. This has to be the foundation of the type design in a design project with a minimalist approach.

A few subtle elements added to highlight phrases or messaging will also work well for minimal designs. When in doubt, rethink it. Because typography is a key element in minimalist graphic design and it should be treated with utmost care.

Use White Space Wisely

White space is one element that most minimal graphic designs have in common.

Every element used in a minimal graphic design must have some meaning. And it needs to have plenty of space around it to make the concept easily discernible.

Leave plenty of space around the edges of the canvas, but also play with the spacing between lines of the text blocks or other visual elements. This can make every item stand out while giving the viewer’s eye some breathing space.

Remove All That’s Extra

A minimal graphic design needs to be clutter-free. That is what makes it minimal.

Once you get a design in a pretty good shape, think about each element individually. Does it serve a purpose or has any clear objective? Or is it just used to embellish?

If the answer is the latter, you need to rethink the involvement of that element in your design.

Seek Balance And Harmony

For every heavy element in the design, try to find a way to balance it with lighter elements or some space to establish harmony in the overall design.

Many minimal graphic design projects tend to become text-heavy. Establish a counter balance to that. This will keep the design from feeling lopsided or overwhelming.

Use Relevant Imagery

This is one of those things that designers forget about or ignore while working on a minimal project. But it is not just okay, but at times even necessary to incorporate images into a minimal design project.

While picking out photos, choose images that also feel simple and easy-going. Try to steer away from cluttered scenes or crops that feel a little too tight.

The photos should match the overall tone and feel of the other design elements to make a minimal design visually impressive.

So, yes, while starting off with a minimalist design, you can start by stripping away some elements and making it clutter-free. But remember, there is a lot more going on in the process. A new trend that we are seeing in minimalism is to have a minimal feel with lots of elements, such as photography or color.

Mix and match different styles to reach a simple graphic design that you don’t just love but also meets the goals of your project.

(Disclaimer: The opinions expressed in this article are those of the author. The facts and opinions appearing in the article do not reflect the views of BestMediaInfo.com and we do not assume any responsibility or liability for the same.)

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