CNBC-TV18 launches 'Financial Quotient', a special series on women and money to equip them towards financial freedom

English business news channel CNBC-TV18 is launching a special series titled ‘Financial Quotient’, to equip women in their journey towards financial freedom. Season 1 of the show will go live on Friday, September 3 at 2pm.

Understanding that empowerment of women is closely linked with financial empowerment; this show will seek to provide them access to all aspects of financial independence.

Hosted by Sumaira Abidi, Deputy Editor at CNBC-TV18, each episode will focus on contemporary and relevant topics such as investing for the first time, insurance, estate planning, risk profiling assessment, inheritance management, reviewing and consolidation of investments and much more.

It will also shed light on aspects such as retirement planning, maternity planning and career breaks, thus keeping women at the centre of the conversation. Additionally, the show will focus on providing wealth solutions for the entire family, making it relevant for men as well.

Two brands Aditya Birla Sun Life Mutual Fund and Zebpay have partnered with the show.

Smriti Mehra, CEO, Business News, Network18, said, “Fund your dreams, fund your freedom, it’s Your time. This is the central theme behind Financial Quotient. We could not have been prouder to bring such a unique and powerful content offering to our women audience in this form. As a nation, we have faced some very tough challenges in the last 1.5 years, and our endeavour as a brand has always been to be the best possible ally to our audience in their journey towards wealth creation and financial planning. Our Women and Money Series is simply the natural progression to carry this philosophy forward. We are proud to address women and curate content that helps them fulfil their dreams and aspirations.”

A. Balasubramanian, MD and CEO, Aditya Birla Sun Life AMC Limited, said, “We have always believed that financial empowerment begins with awareness and education. We have held several impactful and large scale initiatives over the years that have propagated investment awareness. While our efforts have been recognised, our pursuit to spread financial education is relentless and we have now embarked on an ambitious journey with For Her— one of the largest financial literacy initiatives aimed at women in India in collaboration with The Women’s Collection, and we aim to reach over 10 million women across the country in next three years. CNBC-TV18 as a brand has proven expertise and depth in the field and has been championing financial education for many years. The synergies between us are well aligned and we look forward to this partnership in taking our vision forward. Instilling the power of financial education amongst the women of our country is essential to India’s economic growth. Such focussed engagement will provide the right knowledge and enable their active participation in financial decisions.”

Avinash Shekhar, Co-CEO of ZebPay, said, “ZebPay's Women’s DAO (Decentralised Autonomous Organisation) is an all-women-led decision-making project that uses blockchain technology. The goal with this initiative is to promote more women in ZebPay's leadership roles by providing a supportive environment and also create new programs for higher engagement with women customers. ZebPay is proud to partner with CNBC-TV18, the leader in business news and market updates, on the Financial Quotient series to achieve our mutual goal to boost women’s empowerment. We trust this series will help develop more women leaders and decision-makers in the country.”

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