Entries open for BuzzInContent Awards 2021 - ENTER NOW to avail Early Bird offer until October 22

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent

Zomato speaks out, says its ads were well-intentioned but misinterpreted

The food delivery app took to Twitter to share its response over the flak it has been receiving regarding its ads featuring Hrithik Roshan or Katrina Kaif. The ads were called out for hiding the real truth of its delivery partners’ working conditions

Breaking its silence over the outrage sparked by its recent  ‘Har Customer Hai Star’ advertisements that are shown thanking its delivery partners, food delivery platform Zomato has said the ads were well-intentioned but were misinterpreted by some people.

Netizens had called out the ads, saying these were in sharp contrast to how the food delivery app allegedly exploited its gig workers.

Zomato released a statement on Twitter saying, “Since there are always two sides to a story, we would love to present our point of view. These ads were conceptualised six months ago (long before any social media chatter around gig worker payouts/working conditions), and were shot two months ago. We shot these ads with the following goals in mind:

*Make delivery partners the hero of the ad

*Highlight that we should talk respectfully to deliver partners

*Raise the level of dignity associated with a delivery partner’s job

*Demonstrate the pride which most of our delivery partners serve our customers with

*Last but not the least reiterate that every customer is a star for us and no less than Hrithik or Katrina

We believe that our ads are well-intentioned, but we were unfortunately misinterpreted by some people.”

“As a company, we have always acknowledged whenever we’ve come short, and we understand that you expect better from us,” Zomato’s post on Twitter said.

The app said it is had already been actively working on the gig workers and all the problems associated with its economy.

The Zomato’s statement:

In its quarterly report to shareholders, Zomato said the Net Promoter Score, a measure for loyalty and satisfaction, of delivery partners had increased from -10% to 28% and that it continues to be on the up.

Info@BestMediaInfo.com

Post a Comment