Zee Odisha under the umbrella of Zee Media Corporation Limited is ready to cater news to the regional viewers in a brand-new look and enhance the quality of news viewing in the Odia market.
Apart from the brand-new look, the channel has strengthened its programming line-up with two new primetime shows. ‘30 Zilla 30 Reporter’ at 7:30pm will focus specifically on the happenings in districts of Odisha, ‘9 PM Prime’ is a national bulletin that will focus on the major national happenings of the day while News in 50 secs will present bullet bulletin for the superfast update on the go.
The existing shows such as Odisha Today, Bada Bitarka, Vishesh, News in 50 secs bulletin, which provides superfast update on the go and others will continue to provide the viewers with a holistic news viewing experience.
Purushottam Vaishnava, C.E.O., Zee Media Corporation Limited, said, “Zee Odisha, the channel from the land of Lord Jagannath is one of the crucial channels from our bouquet which has been catering to the regional viewers of the east with exhaustive coverage and relevant content mainly focusing on the residents of the state. We have been receiving staggering responses from all our partners, stakeholders and most importantly the viewers. I believe the fresh look and the injection of fresh programming will further strengthen our foothold in the eastern market.”
Saswat Panigrahi, Resident Editor Zee Odisha, said, "As the time changes, television viewers look for fresh news content in both packaging and format. Change is part of the process. We are relaunching the channel with a whole lot of new content and with a fresh new look. Our journalism will give additional focus on people’s issues and human-interest content."
Manoj Jagyasi, C.R.O., Zee Media Corporation Limited, added, “Zee Odisha has been steadily building a strong foothold in the regional market. The channel has got immense potential and after the remarkable response received during the Rath Yatra coverage, the team is raring to deliver even more and I believe Zee Odisha shall strengthen the connect with the viewers which will further increase the plethora of opportunities available to the advertisers. Apart from the historic Rath Yatra coverage, the audience witnessed several innovative IPs such the Education Excellence 2021, Real Heroes. Furthermore, the channel is gearing up for the Mask Up Odisha initiative, which will help to create Covid related awareness among the viewers, amid the impending threat of the third wave.”