Vikatan Televistas and Motion Content Group all set to release new digital daily series 'Aadhalinaal Kaadhal Seiveer'

Vikatan Televistas’ Aadhalinaal Kaadhal Seiveer (AKS), the next digital daily series produced in association with Motion Content Group and YouTube, is a slice-of-life drama that features the lives of six flat mates as they manoeuvre through the highs and lows of life, their equation with their parents, friendship, romantic entanglements and their ambition to fulfil their millennial dreams. 

The series is directed by Rajiv K Prasad with screenplay penned by Ve.Ki. Amirtaraj and Joe George.

The series is aimed at 2k kids and their folks.

AKS is being launched as a 120-episode series on Vikatan TV’s YouTube channel, building on the learnings of the successful run of Vallamai Tharayo, focussed on empowerment of women (that reflected in its viewership, over 75% of audience women!) which also went on to light up the language markets of ETV Telugu and Flowers TV Malayalam.

B. Srinivasan, Managing Director of Vikatan Group, said, “We are constantly innovating to keep our audience entertained, engaged, and informed. Team Vikatan has always been coming up with the most interesting and entertaining ideas. From providing exclusive and innovative video content to the most happening and trending stories for the magazine, we have been giving the best of entertainment for our audience. And now, we are setting up the bar even high. For all who enjoyed Vallamai Tharayo, it’s now time for another enthralling, roller coaster ride of emotions via AKS… Focussed on the inter-personal relationship between friend in a chummery and its impact on their respective families and the society at large, AKS’s narrative will be a first of its kind in the South Indian content space.”

Sudip Sanyal, Head, Motion Content Group India, said, “We are very excited to launch our newest show AKS in partnership with Team Vikatan. With this show, we are exploring the depths of relationships set in the young adult space, which is vibrant, energetic and contemporary.  The Daily Fiction Format, which we started as an experiment, is now integral to our content strategy and AKS is another step in keeping to the promise of delivering great stories, as a daily show to our digital audience.”

Ever since its launch, Vikatan Televistas has produced over 10,000 hours of chart-busting daily soaps in Tamil, Telugu, Malayalam, Kannada and in Hindi, with multi-lingual hits Kolangal, Thendral, Thirumathi Selvam, Deiva Magal, and Naayagi for over 22 Years.

Vikatan Televistas has entered into the OTT space with November Story starring Tamannaah. It has almost a half dozen OTT projects lined up at various stages with multiple OTT players now.

Motion Content Group invests in premium content to create value and opportunities for partners and advertisers combining entertainment, media and advertising. Motion uses its expertise, innovation and global infrastructure to fund, develop, produce and distribute both owned and third-party licensed content.

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