The Sleep Company launches its first brand campaign, #GoSmartGrid With AK!

Comfort innovation company and creator of patented SmartGrid mattress, The Sleep Company, has launched its first brand campaign   #GoSmartGrid With AK! Giving audiences their first glimpse of brand ambassador Anil Kapoor ‘in the grid’, the campaign will be digital-first, launched across the company’s social network and other digital channels.

The Sleep Company’s first brand campaign is conceptualised and crafted by the teams at The Sleep Company, brand studio Anomalous and production house Another Idea. #GoSmartGrid With AK! explores the ordinary mattress woes of the average Joe. The film dispels the notion of sleep stress with the brand’s patented SmartGrid mattress, adding proof to the technology with the telltale mattress experiment— the raw egg test. Effortlessly passing the test, The Sleep Company demonstrates the agility and intelligence of its patented SmartGrid technology. The 60-second ad film is a digital exclusive and will be followed by three short films later this month.

Priyanka Salot, Founder of The Sleep Company, said, “It's been almost two years that we’ve been in the comfort solutions market and our growth so far has been exponential. Adding another dimension to India’s slowly burgeoning sleep economy, we want to spotlight the sleep problems a wrong mattress can cause and how with the right innovation the sleep experience can be elevated. ‘#GoSmartGrid With AK!’ is our first few steps in doing so. We have big plans for The Sleep Company in terms of products as well as market expansions and with this campaign we’re excited to further elevate the brand’s visibility in the mainstream market. Furthermore, we’re even more thrilled to be able to do that with such a charismatic persona like Anil Kapoor who we are lucky to call our customer first and brand ambassador second.”

This campaign is a part of the company’s brand investments based off of its recent funding, which saw a funnel of fresh capital of about Rs 13.4 crore. 

Credits:      

Creative Concept: Anamolous

Cast: Anil Kapoor & Priyank Tiwari

Director & DOP: Jeet Lohia & Kaushal Shah

Casting: Dharma Cornerstone Agency (DCA)

Production House: Another Idea

Info@BestMediaInfo.com