Hindi General Entertainment channel The Q has appointed Sujata Samant as Head of Marketing. In her role as Head of Marketing, Samant will be responsible for driving The Q’s marketing and communications strategies spanning across strategic partnerships, branding, marketing campaigns, and corporate communications.
With 14 years of experience, Samant has been instrumental in building media and entertainment brands such as Zee TV, Zee Cinema, and Movies. Prior to joining The Q, Samant was associated with Zee TV where she was Senior Brand Manager.
She will report to Krishna Menon, Chief Operating Officer, The Q.
Menon said, “We are delighted and welcome Sujata on board to The Q. Sujata has had a fantastic track record and I am confident that her experience in building entertainment brands with a constant rigor for innovation will lead our business to further heights and set new benchmarks in the Hindi television space. We look forward to closely working with Sujata as she drives innovative marketing strategies for The Q.”
Samant said, “I am extremely thrilled to be part of The Q and embark on this new journey. Owing to its differentiated content offering, The Q has already witnessed incredible growth within a short span of time. Although a young channel, The Q currently enjoys a strong position in its category unlike any other. I look forward to working with the team as we lean towards breaking new ground.”
The Q India is an advertiser and influencer marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting young Indian audiences. With a growing library of over 850 programs, the channel has reached an audience of over 712 million via over 100 million television homes with partners including DD Free Dish, TATA Sky, DISH TV, d2h, Hathway, DEN Networks and Siti Networks; 380 million OTT users via platforms including ShemarooMe, MX Player, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Amazon Fire TV, Chingari and Samsung TV Plus.
About QYOU Media:
QYOU Media operates in India and the United States producing and distributing content created by social media stars and digital content creators. In India, we curate, produce and distribute premium content including television networks and VOD for cable and satellite television, OTT and mobile platforms. In the United States, we manage influencer marketing campaigns for major film studios and brands. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than 700 million consumers around the world. Experience our work at www.qyoumedia.com and www.theq.tv