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Rising Star Awards 2021: Underdog Abhishek Goyal of OrComm APL wins highest honour; Wavemaker wins maximum awards

The success of the inaugural awards, presented by India TV, can be gauged by the fact that ET Brand Equity imitated the awards just the next day

Click on the image to watch the full awards gala.

BestMediaInfo has created a category with the successful inaugural Rising Star Awards. The success of the awards can be gauged by the fact that ET Brand Equity imitated the awards just the next day.

In a closely contested race to grab the High Chair at the BestMediaInfo Rising Star Awards 2021, Abhishek Goyal of OrComm APL, a lesser known agency from Indore, emerged as the dark horse by winning the highest honour, the ‘Rising Star of the Year’ award, for owning a media within limited resources.

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Goyal’s idea to create a newspaper titled ‘Gramophone Uday’ also won High Chairs in the eCommerce category and special category Rising Star for Best Strategy, Print.

After winning the coveted title, Goyal said, “Our sole purpose here is to find a solution to a marketing problem that not just benefits the brand but also impacts society at large. I thank the judges and BestMediaInfo for being the stage where work like this can be recognised, showcased and celebrated.”

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On the other hand, Wavemaker India proved its metal by winning the maximum six out of the total 17 High Chairs awarded during the virtual ceremony of the inaugural Rising Star Awards, presented by India TV. Among the six winners, Faheem Merchant scored the highest across categories for his work titled ‘Making India Generous Again - One Thank You at a Time’ done for Cadbury.

Ajay Gupte

Elated with the big wins across categories at the inaugural Rising Star Awards, Ajay Gupte, CEO, South Asia, Wavemaker, said, “Extremely proud of our young talented Wavemakers for bagging the maximum number of shortlists and also High Chair awards. Our people are our greatest strength and it gives me great joy to see them getting recognition on this prestigious stage. The competition was really fierce and I think everyone out there is a winner in their own way. I would like to congratulate the entire team of Best Media Info Group for organising such a stellar show to acknowledge the young creative minds in the media and marketing fraternity.”

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The third big winner at the awards was Nitasha Seth of Netflix India, who won three High Chairs for her innovative idea and execution titled ‘Netflix Matchmaker’ across the Media & Entertainment category and two special categories — Rising Star for Best Strategy - Digital (Social) and Rising Star for Best Strategy - Digital (Programmatic).

Other big winners of awards were young media strategists from Initiative and Interactive Avenues. There were two High Chair winners from each of these IPG agencies.

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The esteemed jury consisting of 11 industry heads and media strategy veterans picked up winners across 12 business categories and 7 special categories. The jury selected one Winner and Finalists in each category. While the Winners went home with a High Chair each, the Finalists were given certificates as a token of appreciation. The Finalists were close enough but couldn’t win the coveted title by a tiny margin.

The full awards gala:

Below is the list of the Winners and Finalists in each category:

Entrant

Company

Work Title

Award

Category: Automobile

Rahul Dattaram Shinde

Havas Media

#ThankYouIndianTruckers – A Tata Motors Initiative

Finalist

Rahul Bharadwaj

Skoda India

Ć koda Single Wicket

Finalist

Abhay Sawhney

Initiative

MG Motor ZS EV Launch - #ChangeWhatYouCan

High Chair

Category: Banking, Finance, Insurance & Fintech

Pradnya Adhikari

Interactive Avenues

Citibank Credit Card - Using ‘Bolder & Smarter Approach’

Finalist

Vishesh Sharma

Angel Broking

Campaign on Muhurat Trading - ‘Shagun Ke Shares’

Finalist

Devyani Bhaskar

Wavemaker India

How I Used ‘Output to Outcome’ Planning to Re-launch a Brand

High Chair

Category: Consumer Durables (White Goods, Appliances and Mobiles)

Jankana Kaul

Natter

Havells Led Ramlila

Finalist

Vikram Simhan

Wavemaker India

Addressing Challenges of a Cookie-less World by Building APAC’s First Data Clean Room for Nokia Mobiles, an Industry First Project

Finalist

Prachi Kelkar

Wavemaker India

How Change in Strategic Approach Changed the Game for Eureka Forbes Aquaguard (EFL)

High Chair

Category: eCommerce

Srinivas Seshadri

Interactive Avenues

Tanishq Festive Campaign

Finalist

Asha Surendran

Wavemaker India

#SoundtrackYourFitness with Myntra and its Athleisure Paltan

Finalist

Abhishek Goyal

OrComm APL

Gramophone Uday

High Chair

Category: Fashion & Lifestyle

Ranjana Pawar

Wavemaker India

Expediting the Digital Transformation Journey of Natural Diamond Council

Finalist

Vikas Kumar

Wavemaker India

UCB Takes Charge for the World’s Biggest Democratic Elections in 2019

High Chair

Category: FMCG & Retail

Nupur Jain

Initiative

Unlocking Harpic's Mission

Finalist

Adhir Anand

Wavemaker India

Not Just a Cadbury Ad

Finalist

Faheem Merchant

Wavemaker India

Making India Generous Again - One Thank You at a Time

High Chair

Category: Media & Entertainment

Karishma Kakar

Mid-day

Launch of the Mid-day Digital Tabloid - India's First Interactive Digital Tabloid

Finalist

Veeraraghavan Sundararajan

Wavemaker India

Netflix Quarantine Weekend - Free Access Only for 2 Days

Finalist

Nitasha Seth

Netflix India

Netflix Matchmaker

High Chair

Category: Travel & Hospitality

Twinkle Bhatia

Hyper Connect Communications

SodaBottleOpenerWala: Creating a Social Media Icon 'Rustom'

Finalist

Category: Real Estate

Rahul Raheja

Columbia Pacific Communities

LoveBeyondAge

Finalist

Category: Education

Gaurav Tyagi

Interactive Avenues

Unacademy Lets Crack It – Launch Campaign and Unacademy Prodigy Campaign

High Chair

Category: Telecommunications & IT

Umesh Khandelwal

Wavemaker India

Vodafone-Idea Phone-line with Google Assistant – How May I Help You?

Finalist

Kanika Masand

Dentsu Storylab

PC Paathshala – Pioneering an Online Learning Ecosystem

High Chair

Category: Rising Star for Best Strategy – Print

Abhishek Goyal

OrComm APL

Gramophone Uday

High Chair

Category: Rising Star for Best Strategy – Television

Jit Sengupta

Zee Biskope

Zee Biskope Viewer Engagement Drives

Finalist

Dhiraj Luthra

Discovery Communications

Integrated Marketing Campaign for 'Into the Wild with Rajinikanth'

Finalist

Nupur Jain

Initiative

Unlocking Harpic's Mission

High Chair

Category: Rising Star for Best Strategy – Digital (Search)

Srinivas Seshadri

Interactive Avenues

Tanishq Festive Campaign

High Chair

Category: Rising Star for Best Strategy – Digital (Programmatic)

Nitasha Seth

Netflix India

Netflix Matchmaker

High Chair

Category: Rising Star for Best Strategy – Digital (Social)

Vikram Simhan

Wavemaker India

Addressing Challenges of a Cookie-less World by Building APAC’s First Data Clean Room for Nokia Mobiles, an Industry First Project

Finalist

Aniket Ghanwatkar

Wavemaker India

The Case of Missing Cadbury!

Finalist

Nitasha Seth

Netflix India

Netflix Matchmaker

High Chair

Category: Rising Star for Best Strategy – Outdoor

Aniket Ghanwatkar

Wavemaker India

The Case of Missing Cadbury!

High Chair

Category: Rising Star for Best Strategy – Integrated

Faheem Merchant

Wavemaker India

Making India Generous Again - One Thank You at a Time

High Chair

Rising Star of the Year

Abhishek Goyal

OrComm APL

Gramophone Uday

High Chair

Info@BestMediaInfo.com

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