BestMediaInfo has created a category with the successful inaugural Rising Star Awards. The success of the awards can be gauged by the fact that ET Brand Equity imitated the awards just the next day.
In a closely contested race to grab the High Chair at the BestMediaInfo Rising Star Awards 2021, Abhishek Goyal of OrComm APL, a lesser known agency from Indore, emerged as the dark horse by winning the highest honour, the ‘Rising Star of the Year’ award, for owning a media within limited resources.
Goyal’s idea to create a newspaper titled ‘Gramophone Uday’ also won High Chairs in the eCommerce category and special category Rising Star for Best Strategy, Print.
After winning the coveted title, Goyal said, “Our sole purpose here is to find a solution to a marketing problem that not just benefits the brand but also impacts society at large. I thank the judges and BestMediaInfo for being the stage where work like this can be recognised, showcased and celebrated.”
On the other hand, Wavemaker India proved its metal by winning the maximum six out of the total 17 High Chairs awarded during the virtual ceremony of the inaugural Rising Star Awards, presented by India TV. Among the six winners, Faheem Merchant scored the highest across categories for his work titled ‘Making India Generous Again - One Thank You at a Time’ done for Cadbury.
Ajay Gupte
Elated with the big wins across categories at the inaugural Rising Star Awards, Ajay Gupte, CEO, South Asia, Wavemaker, said, “Extremely proud of our young talented Wavemakers for bagging the maximum number of shortlists and also High Chair awards. Our people are our greatest strength and it gives me great joy to see them getting recognition on this prestigious stage. The competition was really fierce and I think everyone out there is a winner in their own way. I would like to congratulate the entire team of Best Media Info Group for organising such a stellar show to acknowledge the young creative minds in the media and marketing fraternity.”
The third big winner at the awards was Nitasha Seth of Netflix India, who won three High Chairs for her innovative idea and execution titled ‘Netflix Matchmaker’ across the Media & Entertainment category and two special categories — Rising Star for Best Strategy - Digital (Social) and Rising Star for Best Strategy - Digital (Programmatic).
Other big winners of awards were young media strategists from Initiative and Interactive Avenues. There were two High Chair winners from each of these IPG agencies.
The esteemed jury consisting of 11 industry heads and media strategy veterans picked up winners across 12 business categories and 7 special categories. The jury selected one Winner and Finalists in each category. While the Winners went home with a High Chair each, the Finalists were given certificates as a token of appreciation. The Finalists were close enough but couldn’t win the coveted title by a tiny margin.
The full awards gala:
Below is the list of the Winners and Finalists in each category:
Entrant
Company
Work Title
Award
Category: Automobile
Rahul Dattaram Shinde
Havas Media
#ThankYouIndianTruckers – A Tata Motors Initiative
Finalist
Rahul Bharadwaj
Skoda India
Škoda Single Wicket
Finalist
Abhay Sawhney
Initiative
MG Motor ZS EV Launch - #ChangeWhatYouCan
High Chair
Category: Banking, Finance, Insurance & Fintech
Pradnya Adhikari
Interactive Avenues
Citibank Credit Card - Using ‘Bolder & Smarter Approach’
Finalist
Vishesh Sharma
Angel Broking
Campaign on Muhurat Trading - ‘Shagun Ke Shares’
Finalist
Devyani Bhaskar
Wavemaker India
How I Used ‘Output to Outcome’ Planning to Re-launch a Brand
High Chair
Category: Consumer Durables (White Goods, Appliances and Mobiles)
Jankana Kaul
Natter
Havells Led Ramlila
Finalist
Vikram Simhan
Wavemaker India
Addressing Challenges of a Cookie-less World by Building APAC’s First Data Clean Room for Nokia Mobiles, an Industry First Project
Finalist
Prachi Kelkar
Wavemaker India
How Change in Strategic Approach Changed the Game for Eureka Forbes Aquaguard (EFL)
High Chair
Category: eCommerce
Srinivas Seshadri
Interactive Avenues
Tanishq Festive Campaign
Finalist
Asha Surendran
Wavemaker India
#SoundtrackYourFitness with Myntra and its Athleisure Paltan
Finalist
Abhishek Goyal
OrComm APL
Gramophone Uday
High Chair
Category: Fashion & Lifestyle
Ranjana Pawar
Wavemaker India
Expediting the Digital Transformation Journey of Natural Diamond Council
Finalist
Vikas Kumar
Wavemaker India
UCB Takes Charge for the World’s Biggest Democratic Elections in 2019
High Chair
Category: FMCG & Retail
Nupur Jain
Initiative
Unlocking Harpic's Mission
Finalist
Adhir Anand
Wavemaker India
Not Just a Cadbury Ad
Finalist
Faheem Merchant
Wavemaker India
Making India Generous Again - One Thank You at a Time
High Chair
Category: Media & Entertainment
Karishma Kakar
Mid-day
Launch of the Mid-day Digital Tabloid - India's First Interactive Digital Tabloid
Finalist
Veeraraghavan Sundararajan
Wavemaker India
Netflix Quarantine Weekend - Free Access Only for 2 Days
Finalist
Nitasha Seth
Netflix India
Netflix Matchmaker
High Chair
Category: Travel & Hospitality
Twinkle Bhatia
Hyper Connect Communications
SodaBottleOpenerWala: Creating a Social Media Icon 'Rustom'
Finalist
Category: Real Estate
Rahul Raheja
Columbia Pacific Communities
LoveBeyondAge
Finalist
Category: Education
Gaurav Tyagi
Interactive Avenues
Unacademy Lets Crack It – Launch Campaign and Unacademy Prodigy Campaign
High Chair
Category: Telecommunications & IT
Umesh Khandelwal
Wavemaker India
Vodafone-Idea Phone-line with Google Assistant – How May I Help You?
Finalist
Kanika Masand
Dentsu Storylab
PC Paathshala – Pioneering an Online Learning Ecosystem
High Chair
Category: Rising Star for Best Strategy – Print
Abhishek Goyal
OrComm APL
Gramophone Uday
High Chair
Category: Rising Star for Best Strategy – Television
Jit Sengupta
Zee Biskope
Zee Biskope Viewer Engagement Drives
Finalist
Dhiraj Luthra
Discovery Communications
Integrated Marketing Campaign for 'Into the Wild with Rajinikanth'
Finalist
Nupur Jain
Initiative
Unlocking Harpic's Mission
High Chair
Category: Rising Star for Best Strategy – Digital (Search)
Srinivas Seshadri
Interactive Avenues
Tanishq Festive Campaign
High Chair
Category: Rising Star for Best Strategy – Digital (Programmatic)
Nitasha Seth
Netflix India
Netflix Matchmaker
High Chair
Category: Rising Star for Best Strategy – Digital (Social)
Vikram Simhan
Wavemaker India
Addressing Challenges of a Cookie-less World by Building APAC’s First Data Clean Room for Nokia Mobiles, an Industry First Project
Finalist
Aniket Ghanwatkar
Wavemaker India
The Case of Missing Cadbury!
Finalist
Nitasha Seth
Netflix India
Netflix Matchmaker
High Chair
Category: Rising Star for Best Strategy – Outdoor
Aniket Ghanwatkar
Wavemaker India
The Case of Missing Cadbury!
High Chair
Category: Rising Star for Best Strategy – Integrated
Faheem Merchant
Wavemaker India
Making India Generous Again - One Thank You at a Time
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