RECMA, the independent research firm that evaluates media agencies, has launched its ‘Overall Activity Volume Rankings’ report for July 2021. According to the report, dentsu X has been acknowledged as the ‘fastest-growing media agency globally'. With 8.8% Year-on-Year (YoY) agency growth and a growth of 81% over time, dentsu X has won the title for the third consecutive year.
Commenting on the RECMA ranking, Sanjay Nazerali, Global Client & Brand President, dentsu X, said, “To be recognised in this way for three years straight is a great endorsement of our proposition, ‘Experience beyond Exposure’, which places consumer delight back at the heart of marketing. It is also a testament to the long-held dentsu edict of ‘Servant Leadership’ - we only win when our clients, teams, and partners win too.”
dentsu X has also been named as the ‘fastest-growing agency’ in India with an average 40% YoY growth in the last 3 years. Additionally, basis the qualitative parameters, the agency also secured the title of ‘#1 dominant agency’ by RECMA in February 2021. The agency has bagged this recognition for the second time in a row.
It is pertinent to note here that dentsu X India has maintained a highly positive new business balance (200m$+) following the wins of Reckitt Benckiser, MyTeam, and Unicharm earlier in the year, 2020. Moreover, the agency has also shown significant growth in non-traditional activities.
Speaking on the recognition, Divya Karani, CEO Media South Asia, dentsu and CEO, dentsu X India, said, “Our trajectory is a reflection of sharply identifying marketers’ needs and partnering them in driving real outcomes. Creating sustainable value, prizing the enduring over the short term is how we have become trusted partners.”